Marketing and Media Services

The Vendor is required to provide create a brand identity upon which all marketing and media design will be based. 
- The division and committee webpages to comply with WCAG version 2.1 level AA and provide traffic and engagement metrics.
- Branding and web design must be approved the legislative auditor prior to moving forward with updating the division and committee webpages. 
- Create press and audit release email templates and update social media platforms to incorporate the new branding.
- Provide training to division staff on converting pdf documents to documents that comply with WCAG version 2.1 level AA and ensuring social media posts comply with the guidance
- Create a brand identity:
•    The division brand identity is the collection of tangible and intangible elements (like logos, colors, voice, values, mission) that an entity creates to form a distinct personality and image, shaping how customers perceive it and differentiate it from competitors, ultimately building recognition, trust, and loyalty.
•    A brand identity is the personality of division business and a promise to its customers (legislators, state agency management, and the general public).
•    The brand identity must be approved by the legislative auditor prior to incorporating the new branding into the web site or social media platforms.
- Website design assistance – both division and committee website
•    Update website layouts to incorporate new branding.
•    Install analytic tools to provide traffic and engagement data.
•    Update web design to comply with WCAG version 2.1 level AA.
- Social media refresh and ADA compliance – division social media platforms
•    Incorporate the newly created brand.
•    Ensure social media platforms comply with federal social media security best practices and WCAG 2.1 level AA.