Marketing and Design Services

The Vendor is required to provide marketing and design services to create a pre-qualified portfolio of vendors to support university r1 research enterprise, individual schools, and prestige programs.
- This initiative is to consolidate decentralized creative spend, ensure institutional ownership of all campaign data and intellectual property, and eliminate redundant setup and discovery fees.
- Requirement:
1. Digital strategy and performance marketing
•    Campaign strategy: development of data-driven marketing plans and audience segmentation.
•    Lead-generation and CRM integration: capability to integrate campaign lead-flow data directly with slate CRM.
•    Analytics and sovereignty: provision of performance dashboards. 
•    University shall maintain 100% ownership of all historical campaign data and "audience intelligence.
2. Creative and brand identity
•    Asset creation: development of high-caliber visual assets, copywriting, and multimedia content.
•    Brand alignment: strict adherence to university brand identity guidelines while managing complex sub-brand architectures (e.g., individual colleges vs. main brand).
•    File transfer: provision of all "working files" to university upon project completion to prevent future re-creation costs.
3. High-profile PR and strategic communications
•    Special projects: strategic PR support for global-prestige initiatives.
•    Crisis and talent management: specialized consulting for high-sensitivity institutional communications.
4. Security and compliance
•    Data protection: bidders must comply with the university data protection addendum (DPA) and USG data security standards.
•    Background checks: vendor shall ensure all employees with potential access to university data have passed industry-standard background screening.
5. Account management and support
•    Dedicated representative: awarded vendors must provide a primary point of contact with experience in higher education and r1 marketing.
•    Standardized workflow: for specific projects, vendors will provide quotes based on the hourly rates established in the RFQ cost worksheet.
•    Response times: acknowledgment of service requests within one (1) business day.
6. Supplier bidding requirements and general guidelines
•    Submission: bidders must submit all responses and mandatory administrative forms via team state marketplace
•    Questions: all questions related to this solicitation must be entered via the Q&A tool.
•    Contract: this solicitation follows the state procurement manual 
•    The final agreement will utilize the university agency contract form.