Public Transit Outreach and Community Outreach Program

The Vendor is required to provide public transit outreach and community outreach program for include:
- Social media management
•    The consultant will be responsible for managing county social media accounts. 
•    The consultant will create a monthly organic social media calendar, manage organic posts and monitor comments and other engagement. 
•    County accounts on Facebook, Instagram, LinkedIn and x are used to disseminate time-sensitive transit information, promote new and ongoing transit and transportation programs, and provide customer service. 
•    County also occasionally utilizes Tiktok for selected campaigns. 
•    Consultant will create and manage boosted social media posts on various platforms to increase reach and engagement. 
•    Consultant will work with county staff to determine the social media platforms that best support each campaign. 
•    Consultant will design appropriate graphics when needed, draft text for county staff review and manage county photo and video assets. 
•    Consultant will also plan and execute photo and video shoots as needed.
- County website maintenance and management
•    The county website, serves as the central source of information for all county programs and services. 
•    County information technology program manager provides general management of the website, troubleshoots problems as they arise and posts general program content. 
•    The consultant will perform annual maintenance to: ensure the site meets or exceeds best practices for accessibility, continually improve the user experience, update coding, and ensure site stability. 
•    The consultant will also design and build landing pages for outreach campaigns, as needed. 
•    This work will be performed in coordination with county staff.
- Mobility services outreach
•    County intercity transit service information consists of brochures (bus books), maps, informational graphics, public notices, operations and fleet decals, online service information, posters, fleet branding and design (livery). 
•    Consultant is responsible for graphic design and production of all transit service information and collateral, both printed and online, including but not limited to brochures, materials at bus stops, online promotion and social media, fleet branding and livery, interior/exterior decals, and the website transit pages. 
•    Materials must be available in English and Spanish. 
•    Certain materials will also be produced in mandarin.