Marketing and Media Agency Services

The Vendor is required to provide for marketing and media agency services.
- This multi-faceted movement uses media platforms to promote services, regrants funds to community organizations, shares resources with community members, and equips everyone with the skills to cope in a better way.
- Services include:
• Grantee interviews & document development:
o Conduct in-depth interviews with grantees to capture collaboration successes, challenges, and lived experiences. Synthesize findings into a unified documentary that reflects the voices of grantees, stakeholders, and community members, including the identification of flagship stories representing diverse neighborhood impact.
• Media asset inventory & gap analysis:
o Complete a comprehensive audit of existing campaign assets (video, photography, testimonials, and digital content) to assess quality, thematic coverage, and alignment with campaign goals. Identify content gaps and recommend new creative production to strengthen the agency legacy narrative.
• Visual impact production & storytelling assets:
o Develop a professional, visually compelling impact showcase that translates qualitative and quantitative insights into engaging multimedia outputs (e.g., documentaries, visual summaries, and digital assets) to demonstrate the campaign’s reach and community impact.
• Culturally responsive messaging & reporting:
o Ensure all storytelling, visuals, and messaging are culturally responsive and reflective of county’s diverse communities. Provide ongoing reporting and insights that document progress, inform messaging adjustments, and support stakeholder communication and final deliverables.
- The marketing and media agency should be knowledgeable about the targeted population of the agency campaign, which is historically underserved, marginalized, and/or adversely affected groups in county who are at risk of and negatively impacted by the opioid epidemic
- The marketing and media agency will work closely with past and present better ways to cope grantees to gather insights on program outcomes, collaboration, and challenges amongst previously and currently funded agencies. These insights will guide the development of campaign messaging that highlights community impact. Communications will target county residents, local leaders, and agency prevention teams while maintaining a consistent and visually cohesive campaign brand.