Brand and Advertising Agency of Record Services

Brand and Advertising Agency of Record for enterprise brand and advertising across the Network.
- Services include
• Enterprise brand strategy development and activation
• Brand launch strategy, go-to-market planning, and implementation across internal and external audiences
• Verbal brand identity, voice, messaging framework, and mission or credo articulation
• Visual brand identity system evolution and extension, building on previously developed base elements
• Brand training development and delivery for internal audiences
• Advertising strategy, campaign development, and creative across brand and service line assignments, including channel-specific copy and assets for media planned and executed by partner agencies
• Strategic and creative brand stewardship in partnership with WMCHealth, establishing and evolving the enterprise platform and supporting its consistent application across audiences and channels.
• Peer-level collaboration across WMCHealth’s agency roster to support an integrated brand expression, respecting and integrating each partner’s expertise.
o Includes platform onboarding, shared briefing materials, and recommendations on the working practices required to sustain brand consistency and productive collaboration, with ongoing participation in their
operation.
• Production as required (including, but not limited to, broadcast and video, photography, audio, and print).
o Agency fees cover production management.
o Production Hard Costs are excluded from fees, to be estimated and approved by WMCHealth in writing before commitment, invoiced at net cost without markup.
o Licensing must consider WMCHealth’s full intended usage, including adaptation and distribution of derivative assets by partner agencies. Clearance limitations to be identified at estimate approval.
• Delivery of production master and source files (including, but not limited to, editable project files, raw footage, audio stems, layered artwork, and specifications) sufficient for adaptation by partner agencies.
- Letter of Intent: September 23, 2026