Marketing Services

Marketing services for the annual Colorado State Fair that will include, but are not limited to the following:
- MARKETING PLAN
Development of the marketing campaign for the annual Colorado State Fair. The marketing plan will be driven by the Authority’s budgeting and internal financial decision-making. The Authority will identify the theme, programs and exhibits by March 1 of each year. The bulk of the marketing plan should be focused on the annual Colorado State Fair but include some account maintenance and support year round.
- MARKET RESEARCH
Conduct and analyze market research as deemed appropriate by the Authority and Offeror to help determine target markets, reach, delivery and advertising effectiveness. Research will be analyzed to make strategy changes and plan media, creative and overall advertising plans
- STRATEGY
Develop a brand strategy intended to increase revenues and patronage in a cost-effective manner.
- PRODUCTION
Produce a full advertising campaign that could include, but is not limited to, TV, radio, and print, outdoor, social media, over the top and digital media.
- GRAPHIC DESIGN
Coordinate the production of all creative and design elements related to the campaign. Work closely with the Authority staff to maintain a consistent look and feel.
- MEDIA PLANNING
May include print, TV, radio, outdoor, digital, and social and forms of measured media as suggested and deemed appropriate.
- MEDIA BUYING
Will include evaluation of research, media plan, placement, payment to media and net rates, and yearly written analysis of effectiveness of all media buys.
- MEDIA MANAGEMENT AND PRESS RELEASES
Coordinate all found media for the annual Colorado State Fair with Authority staff and the Colorado Department of Agriculture Communications Director. Will include writing and distributing press releases, scheduling media at the annual Colorado State Fair, generating media exposure, and assisting with crisis management.