Provide strategic creative services, marketing, branding, art direction and strategic communications support in the development of graphic materials and content for internal and external communications for the Department .
- Perform Graphic Design
1. Create artistically appealing and effective images, graphics, layouts, photos, videos, illustrations and concepts that convey messages identified by the MQD communications team members.
2. Develop a suite of assets for the project, related projects, and department-wide communications, including project logos, layout templates, etc.
3. Develop and maintain visual brand and style for MQD that coordinates with department-wide communications, including common color schemes and other visual elements that should be used across projects, divisions, and programs.
4. Select appropriate graphic and other communications methods and styles to best relay a specific message to a designated audience; identify new and creative ways to relay messages in effective ways.
5. Review all graphic and visual collateral to ensure no errors are present before dissemination. Make edits as necessary.
6. Analyze effectiveness of graphic elements used in communications. Make recommendations to increase effectiveness based on analysis for future communications and graphic content.
7. Ensure high standards of visual execution across assets and collateral that is consistent with the overall visual tone determined in conjunction with the MQD communications team members.
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