Branding, Marketing and Communications Services

Vendors to provide ongoing professional branding, marketing, communications, creative content, and community engagement services.
- Ongoing Branding and Creative Services are expected to include, but are not limited to:
• Reviewing and refining the Township’s existing brand identity and external communications.
• Implementing clear brand standards and guidelines for consistent use of Township logos, colors, messaging, graphics, and other visual elements.
• Providing ongoing brand management and creative guidance across Township departments and communications.
• Redesigning and improving internal and external marketing and outreach materials to create a more consistent Township identity.
• Providing a brand training session for Township employees to assist staff with appropriate and consistent use of Township branding.
• Developing branded social media graphics and supporting content.
• Developing basic social video campaigns, with an initial focus on Township history, community storytelling, and highlighting Township people, places, programs, and community assets.
• Providing copywriting, design, and coordination support for quarterly newsletters and/or email communications.
• Providing design and coordination support for Township directmail communications.
• Developing recurring community-storytelling opportunities based on Township priorities.
• Providing strategic communications and creative guidance to Township leadership.
• Ability to remain flexible and adjust or redirect content and material needs based on Township deadlines, time constraints, changing priorities, or other time-sensitive needs.