Digital Marketing Services

Digital Marketing Agency will provide comprehensive student recruitment marketing services to support enrollment goals and increase awareness of the College among prospective students throughout New York City and surrounding markets.
- The Services shall include strategic planning, campaign development and execution, creative production, CRM integration, reporting, and post-campaign evaluation.
- Strategic Planning and Audience Development
• Develop a comprehensive digital marketing strategy aligned with the College’s enrollment and recruitment objectives.
• Conduct market research and audience analysis to identify opportunities for growth among prospective students, adult learners, transfer students, continuing education students, and other target populations.
• Demonstrate a strong understanding of community college recruitment challenges and opportunities, including experience working with public higher education institutions.
• Provide recommendations based on knowledge of the New York City market, including demographic, geographic, cultural, and socioeconomic trends that influence student enrollment decisions.
- Campaign Management and Execution
• Plan, launch, manage, and optimize multi-channel digital advertising campaigns, including but not limited to search engine marketing, display advertising, paid social media, video advertising, programmatic advertising, and emerging digital platforms.
• Dashboard Management & Reporting: Develop, maintain, and optimize a centralized marketing dashboard that provides real-time visibility into campaign performance, lead generation, conversions, website traffic, engagement, spend, and ROI.
• Develop audience segmentation strategies to effectively reach diverse student populations.
• Implement global strategy for international students’ recruitment
• Continuously monitor campaign performance and adjust tactics to maximize return on investment, lead generation, and enrollment outcomes.
- Creative Development and Content Support
• Create and adapt digital marketing assets, including advertisements, videos, landing page content, social media creative, and other recruitment-focused materials.
• Ensure all creative assets reflect the College’s brand standards, messaging, and accessibility requirements.
• Develop culturally responsive and inclusive content that resonates with New York City's diverse communities.
• Provide multilingual marketing support and demonstrate experience developing campaigns for audiences with varying linguistic and cultural backgrounds.