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Government in Florida issued “Public Relation Agency Services” (RFP (Request for Proposal)). Solicitation MKTG-2717 closes on October 27, 2026. Eligibility: USA Organization. Submissions via Email.
Public Relation Agency Services will develop and execute a strategic national, regional, and drive-market public relations program that elevates Highlands County's profile as a destination for leisure travel, outdoor and nature-based experiences, sports tourism, agritourism, special events, and authentic small-town travel.
- Strategic Communications Planning
• Develop an annual, story-driven public relations plan aligned with Visit Sebring's fiscal year, strategic priorities, marketing program, major events, and priority audiences.
• Maintain a proactive editorial calendar while remaining responsive to emerging travel trends and timely media opportunities.
• Recommend realistic objectives, priority outlets, target markets, and measurement methods for the available service level and budget.
- Media Relations
• Research, build, maintain, and use targeted media relationships with national, regional, Florida, and drive-market travel, lifestyle, outdoor, sports, culinary, agriculture, and special-interest outlets.
• Proactively develop and pitch timely story ideas rather than relying primarily on broad press-release distribution.
• Respond promptly to qualified media inquiries and coordinate interviews, information, photography, and follow-up.
• Draft press releases, pitches, media alerts, backgrounders, fact sheets, talking points, and other public relations materials as requested.
• Maintain an active working relationship with VISIT FLORIDA’s public relations and media-relations team and pursue appropriate opportunities for Visit Sebring through statewide media programs, journalist outreach, media missions, press opportunities, and cooperative initiatives.
• Represent Visit Sebring at relevant media marketplaces, missions, and appointments, which could include VISIT FLORIDA’s New York City Media Mission and International Media Marketplace (IMM), as requested by the County and included in the approved annual work plan.
• Prepare destination messaging, story ideas, media materials, appointment schedules, and follow-up plans for these activities. Conduct timely follow-up with participating journalists and report resulting leads, relationships, coverage opportunities, and earned-media outcomes.
Proposals for MKTG-2717 are due by October 27, 2026.
Government, Florida.
USA Organization.
Submissions are accepted via Email. Follow the instructions in the solicitation documents.
Contract term: 3 Years.
Questions and inquiries must be submitted by October 14, 2026.
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