Marketing and Communication Services

Marketing and communications Respondents to provide strategic marketing, branding, website development, and digital communications support for University work as part of GO-NORTH’s RHT workforce initiative.
- Respondent shall develop and implement a coordinated communications and marketing strategy that advances awareness, engagement, and participation among healthcare providers, educational institutions, workforce partners, community organizations, policymakers, prospective students and trainees, and the general public.
- Services:
• Development and execution of strategic marketing and communications plans supporting statewide workforce and healthcare initiatives
• Brand development, messaging, and visual identity standards
• Design of templates and branded collateral, including print materials, apparel, presentations, signage, and vehicle wraps for simulation vans and mobile units
• Website and digital content hub development and hosting in coordination with the Common Campus Initiative
• Development and execution of targeted multi-channel advertising and outreach campaigns
• Program marketing and public awareness efforts supporting workforce development, training, simulation, and educational initiatives
• Production of digital, print, video, and social media content
• Public relations, media coordination, and stakeholder communications support
• Analytics, reporting, and campaign performance evaluation