Marketing Strategy Services

Services of a qualified strategic marketing and demand-generation partner to assist in developing a comprehensive marketing and lead-management strategy that will:
• Increase awareness of Oklahoma as a destination for business investment
• Generate and nurture high-quality leads from target audiences
• Improve the capture, tracking, and qualification of inbound inquiries
• Deploy targeted digital marketing campaigns to reach relevant audiences
• Improve conversion of marketing engagement into actionable economic development opportunities
1. Assessment of Current Marketing Activities
Review and assess ODOC's current marketing and communications activities, including:
• Digital marketing efforts such as search advertising and online outreach
• social media and newsletter communications
• Website and digital inquiry channels
• Participation in trade shows and industry events
• Lead capture processes and inquiry management
• Use of tools and tactics relative to competitors and best practices
2. Lead Generation and Management Strategy
Review and assess department current marketing and communications activities, including:
• Digital marketing efforts such as search advertising and online outreach
• Social media and newsletter communications
• Website and digital inquiry channels
• Participation in trade shows and industry events
• Lead capture processes and inquiry management
• Use of traditional media (TV, radio, billboards, etc.)
• The assessment should identify strengths, gaps, and opportunities to improve effectiveness.
3. Digital Marketing Strategy
Provide recommendations for how ODOC should approach digital marketing and targeted outreach in the future. This may include guidance related to:
• Paid search and other digital advertising approaches
• Targeting strategies for reaching site selectors and business decision makers
• Use of geographic targeting techniques related to industry events or trade shows
• Integration of digital marketing with broader economic development outreach efforts.
4. Marketing Analytics and Measurement
Recommend a framework for measuring the effectiveness of marketing and outreach efforts. This may include:
• Key performance indicators for marketing activities
• Approaches to tracking marketing-generated leads and outcomes
• Reporting structures that support data-driven decision making.