Tourism Marketing Services

Comprehensive tourism marketing servicesfor the County.
- Contractor will develop and execute a strategic marketing program that attracts overnight visitors, strengthens the County’s tourism economy, and aligns with Colorado Revised Statutes governing the use of Lodging Tax funds.
- County seeks a professional marketing partner to:
• Promote the County as a desirable travel destination
• Increase economic impact while preserving community character
• Provide transparent reporting on the use of Lodging Tax funds
- full-service tourism marketing, including but not limited to:
1. Strategic Planning
a. Develop an annual Tourism Marketing Plan aligned with Lodging Tax Committee goals
2. Branding and Creative Services
a. Within the available budget, propose the media mix and quantity of creative assets you believe will most effectively achieve the County's objectives and explain why.
b. Produce creative assets (photo, video, digital content, print materials)
c. Ensure brand consistency across all platforms
3. Digital Marketing
a. Create, host and/or manage official tourism website content and performance
b. Execute Search Engine Optimization (SEO), Search Engine Marketing (SEM), and targeted digital advertising campaigns
c. Create and/or manage social media strategy, content creation, and engagement
d. Provide analytics and performance reporting
4. Advertising & Media Buying
a. Develop and implement paid media campaigns
b. Manage placements across digital, print, broadcast, and outdoor channels
c. Track ROI and optimize campaigns
5. Public Relations & Communications
a. Conduct media outreach
b. Develop press releases, story pitches, and media kits
c. Monitor earned media coverage
6. Community Engagement
a. The proposer should explain how it will identify and feature tourism businesses throughout La Plata County, obtain current seasonal offerings including event calendars, develop campaign -ready content from them, direct qualified visitors to those businesses, coordinate with chambers/community organizations, and provide an equitable mechanism so marketing isn't simply dominated by the businesses with the largest existing marketing budgets.
b. Work with the community for the World Mountain Bike races in 2028, 2029, and 2030
c. Support visitor information distribution (digital or print)
d. Collaborate with the State local businesses, chambers, and tourism partners including the City Destination Management Organization (DMO) of record
e. Participate in County Lodging Tax Committee meetings and stakeholder sessions
7. Reporting & Accountability
a. Provide monthly and annual performance reports
b. Document Lodging Tax expenditures in compliance with state law
c. Present results to the County Commissioners and Lodging Tax Committee