Media Advertising Campaign Services

Media Advertising Campaign for County Health Department Lead Poisoning Prevention Program.
- Deliverables
1. Develop and implement a media campaign targeted at the Douglas County population at highest risk of exposure to lead hazards (lead paint, lead dust, and imported spices) which describes how lead poisoning causes illness, the purpose of blood lead screening among children 1-84 months old, and where to get blood lead screening services in Douglas County.
2. Develop and implement a media campaign targeted at Douglas County populations at high & highest risk of exposure to lead hazards (lead paint, lead dust, and imported spices/consumer products) describing lead exposure reduction recommendations/services provided by DCHD.
3. Develop and implement a media campaign targeted at residents living in the Omaha Lead Superfund Site that have had the soil at their property remediated for lead by the EPA or the City of Omaha to increase participation in DCHD’s Interior Lead Dust Program.
4. Develop and implement a media campaign that reaches residents in the highest-risk USPS zip codes, who will “see” (through various modalities, such as video, bench signs, yard signs, billboards, etc.), and/or “hear” (web, radio and/or TV), and/or print (newspaper) advertisements that describe the health effects of lead poisoning, especially in children 84 months old or less, a media campaign that provides health education and risk reduction messages regarding lead poisoning, AND describe the lead screening and lead exposure risk reduction services offered by DCHD. The contractor shall work with DCHD to determine the appropriate mediums to be based upon a variety of factors, including, without limitation, market penetration.
5. Provide DCHD staff with feedback using data to determine the effectiveness (proportion of target population to view/hear/read the media campaign) and efficiency (effective media campaign units/total cost of advertising) of the advertising campaign.
6. The vendor will update and maintain the website previously developed for this campaign