Comprehensive Airport Branding, Marketing and Business Development Service

Aviation-focused brand development, digital communications, strategic marketing, and airport business-development support. The selected consultant will develop a distinctive and accurate airport identity
and implement measurable outreach to general aviation, corporate operators, aviation businesses, visitors, and the surrounding community.
Phase I: Brand Development
- Discovery, positioning and strategy
• Conduct kickoff interviews and review airport services, audiences, competing airports, existing assets, and baseline metrics.
• Prepare a written positioning strategy addressing core benefit, supporting proof points, differentiators, audience segments, experience strategy, and measurable goals.
• Submit a 12-month marketing roadmap with priority campaigns, channel strategy, timelines, and recommended budget allocations.
- Brand identity and standards
• Present at least three initial identity directions, with rationale; refine one selected direction through two review rounds.
• Deliver primary and secondary logos, horizontal/vertical/monochrome variations, approved color and typography standards, tagline options, short airport description, and brand guidelines.
• Provide editable vector artwork (SVG/EPS or AI), print-ready PDF, and web PNG formats.
• Develop visual concepts for terminal, directional and exterior signage, vehicle graphics, branded merchandise, and potential on-airport restaurant integration. Physical fabrication is excluded unless
separately priced.
- Standalone airport website
• Design and launch a mobile-responsive, accessible website with airport overview, pilot/visitor information, services, tenant/business opportunities, tourism, events, contact information, and links to City/chamber partners.
• Provide a content management system, search optimization basics, analytics, contact/lead capture, privacy notice, security updates, backup and recovery approach, and staff training.
• Clearly identify proposed domain, hosting provider, recurring charges, City ownership and administrator access; do not assume availability of any particular domain.
• Present an approach for publishing airport operational notices only after verification by authorized airport personnel; website/social posts are not substitutes for official NOTAM systems.
- Digital and print launch assets
• Update or propose updates to Google Business Profile, using City-controlled access and verified descriptions, photos, hours and links.
• Develop social profile branding, cover graphics, templates, and an initial content calendar.
• Design business cards, tourism brochure, aviation/economic-development brochure, and courtesy-car graphics.
• Provide a brand launch toolkit, media announcement, annual event concept calendar, and promotional package for one inaugural event.
Phase II: Ongoing Marketing
Provide 12 months of services commencing after written acceptance of Phase I, unless otherwise negotiated.
• Monthly website content updates, maintenance and security patch coordination.
• Monthly editorial calendar and regular social media posts, including timely event campaigns and approved operational announcements.
• Marketing materials for agreed events, including event graphics, fundraising collateral when applicable, digital promotion, website listings, and merchandise artwork.
• On-call graphic design support for digital, print, signage and presentation needs. Proposers shall specify included hours or a clearly defined fair-use service level rather than an undefined unlimited commitment.
• Targeted outreach plan for corporate aircraft, pilots, maintenance/repair businesses, flight schools, potential hangar tenants, and regional tourism/economic-development partners.
• Monthly coordination meeting and written report showing deliverables, reach, traffic, leads, expenditures, progress against KPIs, and next-month actions.
• Quarterly review and adjustment of marketing tactics based on results