The vendor is required to provide assistance in the development and implementation of creative asset design, communications, and paid advertising and media campaigns that support effective public and stakeholder engagement to meet the district communications department’s strategic goals:
• Communicate: share the value of essential services provided by district for internal and external audiences.
• Educate: develop and implement innovative programs to positively impact the management and protection of shared regional resources.
• Engage: connect with and enhance relationships with district team members and stakeholders to increase positive awareness of our essential services and stewardship.
• Empower: inspire internal and external audiences to share key messages and resources within their communities
- Provide support and consultation to enhance district brand, including developing and maintaining consistency and continuity in district branded and creative assets.
- Provide occasional strategic communications, media training, or crisis communications.
- Communication consultant
• Provide general communication and brand support by participating in overall planning efforts to develop, create, implement, and evaluate creative assets, communications, and advertising and media campaigns
• Host a minimum of one (1) planning session every month with dedicated consultant project staff assigned to district and the district communications staff. meeting can be done virtually.
• Produce reports monthly and annually providing analysis, advice, and analytical support for key programs and initiatives, and paid media campaigns and offer guidance based on the metrics to support data-driven decisions.
• Capability and expertise to provide as needed communication support in multiple areas including but not limited to marketing, content strategy, subject matter experts, copywriting, photography, video production and design, public and media relations
- Paid media campaign development
• coordinate with staff on the scheduling, creation of a local campaign theme and strategic placement of marketing funds to supplement a regional campaign district has in partnership with the city and regional water district called “water is awesome.”
1. Creating the designs.
2. Facilitating the media buy and placement of print ads in publications.
3. Facilitating the media buy and placement of billboard ads.
4. Partnering with the district staff on strategies for paid and organic social media ads, and other digital marketing strategies (social media, digital ads, etc.).
• Develop concepts with staff to use the “water is awesome” regional assets within district platforms and to amplify the impact of the campaign within the district’s service area.
• Develop creative assets and paid media campaigns that raise awareness of the need for water conservation, including during times of drought and enhanced watering restrictions.
1. Develop media and public messages and supporting creative assets (flyer, infographics, etc.) to support the message.
2. No pass-through fund allocation.
3. the consultant shall facilitate direct invoicing to district for all media buys, advertising costs and Publishing fees.
4. All amounts due to third-party agencies for paid media campaign advertisement shall be billed directly to district.
- Graphic art, messaging, and branding support
• Design graphics, imagery, infographics, publications and fact sheets for use by staff in print, web, social media, and public displays.
• Develop PowerPoint templates for use in staff meetings, public meetings, and community presentations
• Provide support, consultation and development of assets and templates that further district brand and brand guidelines, including but not limited to templates in the microsoft office suite, templates and branded assets for use in the adobe suite, and branded digital social media assets.
• Provide guidance and consultation, as needed, on overall branding efforts and future brand initiatives. • Develop marketing elements to support various district facilities
• Coordinate with staff to storyboard, script, and arrange photography and video productions at locations of services, programs, and capital projects.
• The consultant will collaborate with district for the pre-production and postproduction using a variety of tools and tactics, including but not limited to drones, photography and related video production equipment.
• District staff will also collaborate on some video capture, editing and post-production projects.
• The completed videos will be used for various platforms of website, social media, public presentations, etc.
• Videos may include, but not be limited to the following:
• Longform storytelling 5.3.8 short, social media-style
• Explainer or PSA-style for specific topics 5.3.10 interviews with district staff.
- Campaign measurement and reporting analytics
• Evaluation of campaign effectiveness, efficiencies, and return on investment with matric and data driven decisions.
• identify trends, patterns, and correlations to inform district on successful campaigns versus areas that need improvement.
• Provide data analysis to reveal insights on community behavior, preferences, and engagement levels, to guide future marketing strategies.
• track and report social media engagement to drive lead generation and engagement growth
- As-needed communications support
• Develop messaging for sensitive topics and events.
• Support the senior executive team and board of directors during crisis communication situations and service quality and delivery incidents with public speaking points and media training.
• Providing guidance on communications strategy and messaging and media training and consultation.
• As-needed support for public events, meetings, etc.
- Desired skills and knowledge
• Knowledge of the district service area, member cities and customers who use district services and programs is preferred but not required.
• Awareness of and connectivity with the media and paid media markets within the district service area.
• Preferred to have public education of water conservation and water reuse issues and programs.
• Developing issue-based community marketing and advertising campaigns.
• Branding and guideline development to aid brand management.
• Designing flyers, fact sheets, info graphics, brochures, and related collateral materials.
• Digital marketing and social media planning and production creative elements
• Production of videos and photography for various communication platforms.
• Strategic and crisis communications.
• Public engagement meetings and special events.
- Contract Period/Term: 1 year
- Pre-Proposal Meeting and Questions/Inquires Date: March 31, 2025