The vendor is required to provide to act as the city’s economic development department tasting rooms’ wayfinding signage consultant.
- The tasting room’s wayfinding signage program serves as an economic development strategy aimed at increasing awareness of the city’s 30+ tasting rooms for craft breweries, distilleries, wineries, kombucha, and others.
- This program seeks to create more opportunities for visits to boutique beverage craft businesses, boost tourism, and position city as a premier destination for visitors.
- The category of wayfinding, with demonstrated experience with scoping, planning, graphic design, as well as an ability to implement a city wayfinding strategy designed uniquely to bring greater awareness to the general areas of our city’s local tasting rooms.
- Responsible for facilitating community engagement to develop and implement wayfinding signage for vista's tasting rooms, applicable citywide; identify location clusters of tasting rooms; discuss how it would approach and manage the project and include a proposed timeline for the signage development.
- It is anticipated that wayfinding signs will be posted in the public right-of-way.
- As such, the names of individual businesses and logos will be prohibited on the signs.
- The consultant will develop a logo or icon for the various types of beverages being offered that will adequately direct visitors off the arterial roads and to the tasting rooms.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: May 7, 2025