The Vendor is required to provide for adult learner and graduate enrollment recruitment services.
- Services include:
• Delivery of on-going marketplace assessments and trend analyses on both market research as well as market observation.
• Identify emerging trends to keep agency and internal teams current regarding the opinions, attitudes and perceptions, priorities, and behavioral intentions of graduate prospects and adult learners.
• Provide audience recommendations for optimal results (including, as applicable, list recommendations and list order placement)
• Create marketing strategies and develop creative assets for multi-channel marketing campaign to include (but not limited to):
• Delivery of customized marketing strategy for graduate, adult, transfer/degree completers based on current research and data.
• Development and hosting of dynamic, responsive agency landing pages hosted by Partner
• Design and deployment of strategic email campaigns, coordinating with agency campaigns
• Design and deployment of digital advertisements through channels such as Facebook, Instagram, LinkedIn, and Google
• Design, production, and deployment of printed materials
• Provide data-driven campaign reporting, analysis, and optimization recommendations.
• Describe data exchange processes and tools utilized.
• On-going refinement of campaign strategy based on performance monitoring and assessments
• Recurring, on-going reporting as well as detailed interim and final analysis 
• Use of Contractor’s proprietary methods and systems • Identify, develop and host responsive landing pages to support prospective student engagement and management.
• Identify what landing pages they will develop to move students through the prospect and application stages, strategies, and site-based campaigns.
• Describe how they will develop responsive email campaigns that include strategies, a timeline, and identification of each period of marketing.
• Determine and indicate how many customized content copy emails they will deliver and under what circumstances.
- Contract Period/Term: 3 years
- Pre-Proposal Conference – Virtual Date: June 4, 2025
- Questions/Inquires Deadline: June 11, 2025