The vendor is required to provide for interior and exterior bus advertising, advertising on select windscreens at city, and bus shelter (“transit vehicles and bus shelters”) advertising sales and services.
- Advertising program
• Provide services to conduct an advertising program for transit.
• The advertising program shall be for the sale and placement of commercial advertising on the exterior of specific transit buses, all transit bus interiors, windscreens at specified art stations and at transit bus shelters (hereafter “transit vehicles and bus shelters”).
1. Shared revenues
• The advertising program shall be operated as a concession and revenues shall be shared by transit and the successful offeror, with transit receiving a minimum of fifty percent (50%) of all gross revenues billed from advertising on transit vehicles and bus.
2. Revenue reports
• The successful offeror will submit to transit a detailed summary of advertising revenues, plus copies of all invoices sent to advertisers, and payment of the amount due to transit within thirty (30) days following the end of the month in which the revenue activity occurred.
3. Minimum sales
• The successful offeror shall sell a minimum of seventy-five percent (75%) of the advertising space available for sale each month and shall note the percentage sold on its monthly revenue sheets.
• Failure to maintain a seventy-five percent (75%) level may result in cancellation.
4. Reserved rights to advertising space
• Transit reserves exclusive rights to bus and bus shelter advertisements per month of up to a maximum of twenty-five percent (25%) of the total fleet and bus shelter size eligible to advertise transit events or promotions, which may include the logo of co-sponsors of the event.
• Transit also reserves exclusive use of the sign space on the driver panel behind the motor coach operator's seat.
• Unsold interior or exterior space on transit vehicles and bus shelter space may be used by transit to advertise events or promotions and transit reserves the right to attach vinyl decals to all transit vehicles for advertisement of transit promotions or events.
5. Trades of advertising space
• The written prior consent of transit, the successful offeror may accept media advertising for transit events and promotions and general use in lieu of payment by the advertiser for advertising on transit vehicles and bus shelters.
• Transit reserves the right to directly trade advertising on transit vehicles and bus shelters for direct media advertising.
• Transit's reserved advertising space described above shall be first utilized for such trades and in such event no revenues will be received by the successful offeror from the advertiser or from transit for the transaction.
6. Public service ads
• The successful offeror will allow duly licensed non-profit, public, educational and charitable organizations to utilize the interior space on all transit vehicles at no charge.
• All costs of production associated with public service ads shall be borne by the non-profit, public, educational, or charitable organization.
7. Advertising contracts
• The successful offeror shall enter into written contracts with advertisers for interior and exterior advertising on transit vehicles.
• The successful offeror shall provide the form of contract to be entered into with advertisers for review and approval by transit.
• The successful offeror shall provide all potential advertisers with the advertising rate card approved by transit and any other transit requirements.
8. Installation and removal of advertising
• The successful offeror shall be responsible for installation and removal of all advertisements on transit vehicles and bus shelters and shall remove all advertisements on transit vehicles and bus shelters within five (5) days after the advertisements have expired or become obsolete.
• The advertisements are not removed; transit will remove advertisements that are past the five (5)-day window and shall pass the costs incurred by removal on to the successful offeror.
• The successful offeror shall install and remove interior and exterior advertisements on transit vehicles between the hours of 8:00 p.m. and 4:00 a.m., Monday through Sunday.
• The windows on all buses that have exterior advertisements each year, for the annual luminaria tour each December, no later than December 17th of each year.
8. Services for all ads
• The successful offeror shall provide installation and removal services for advertisers, for transit advertising, public service advertising, advertising resulting from media trades and discounted ads at no additional charge.
9. Workspace
• Transit shall provide a workspace accessible to the buses and large enough to allow adhering of advertisements onto the transit vehicles.
10. Subject matter of advertising
• The subject matter of transit vehicle and bus shelter advertising shall be limited to speech that proposes a commercial transaction.
- Contract Period/Term: 5 years
- Questions/Inquires Deadline: June 17, 2025