The vendor is required to provide passionate and creative full-service agencies with extensive experience in tourism marketing, research, messaging, and municipal identity/branding through digital, print, and online marketing.
- Reports should include, but are not limited to the following:
• Year-over-year website analytics
• Google analytics report
• Website consumer insights
• International geographic audience
• National geographic audience
• Advertising recaps for all social media paid campaigns (Facebook, LinkedIn, etc.)
• YouTube advertising
• Google analytics (including keyword searches)
• Google display advertising
• Tourism analytics
- Readily available to city on a daily basis.
- Able to transfer documents, creative artwork and files electronically using a mutually agreed upon format (e.g., pdf, dropbox, hightail).
- Provide assistance with prop 302 and grant reporting as needed
- Provide proof of performance such as tear sheet, digital file, or digital proof (screen shot).
- Required to collaborate with other contractors to develop and execute successful integrated marketing campaigns.
- In such cases, all parties are expected to share relevant information and reports while maintaining a professional and cooperative working relationship.
- All broadcast media shall be closed captioned (cc).
- Provide reports on a monthly basis, and as needed per request.
- The advertising plan shall detail all campaigns planned during each fiscal year, including budget estimates for each.
- The advertising plan shall provide a breakdown of proposed spending by media type and proposed production costs.
- The consulting or account management staff shall advise on most effective placements and approaches to maximize desirable outcomes using limited funds.
- Research services to be provided by the contractor may include, but are not limited to, monthly tracking studies, focus group research, consumer segmentation studies, media research, psychographic behavior studies, brand identification analysis, and advertising concept testing.
- Responsible for the creation of effective advertising materials including, not but limited to, radio, television, print, digital, direct, internet, mobile cinema, social media, outdoor and non-traditional or other forms as applicable.
- Responsible for the creation of creative messaging, tag lines for advertising materials, including, but not limited to, radio, television, print, digital, internet and outdoor.
- Provide city with a timely response to its advertising needs and schedule for all projects, allowing sufficient time for developing, presenting, and refining at least three creative concepts, editing and revising the selected option per city staff and other.
- Provide all necessary components needed to produce quarterly email blasts for meeting planners and travel trade.
- Create branded templates for presentations to be utilized during trade shows and meetings, including one-sheets for meeting planner and travel trade outreach.
- Provide creative for banner advertising, social media thumbnails.
- Must have the ability to research and select on-trend swag and promotional items to promote city as a leisure and business meeting destination.
- Must have the ability to create or outsource the production of destination maps in both print and digital format for visitors.
- Provide all necessary duplication services for distribution of the produced commercials. 
- For audio, the contractor must be able to provide duplication services in all modern technological formats.
- Must collaborate with city on all aspects of the production process, including but not limited to, storyboard creation, scripting, translation, location scouting, casting, shooting, audio recording, editing, effects, duplication and trafficking.
- Assist with dubbing, transcribing, and duplication of material for broadcasting services, and with “digital art” for print in newspaper, magazines or other publications.
- The ability to produce bilingual marketing materials.
- Responsible for the negotiation, purchase, instruction, and delivery of materials for the placement of media time and space and shall explain the process of selecting media outlets to city.
- Contract Period/Term: 1 year
- Pre-Offer Conference Date: June 24, 2025
- Questions/Inquires Deadline: July 1, 2025