The Vendor is required to provide a statewide, federally funded traffic safety public awareness occupant protection (OP) campaign to encourage seat belt use and the correct use of child safety seats in state.
- Develop new creative elements including, but not limited to: TV, digital ads, radio, social media, billboards, and other out-of-home media, as well as printed educational pieces to support the major media platforms.
- Provide Media Planning and Placements.
- provide a measurable comprehensive Paid Media Placement Plan.
- Craft an efficient paid-media mix for this initiative, including (but not limited to) television, radio, print, outdoor signs, social media, and digital ads. In addition, the vendor shall secure free and leveraged airtime, so this media plan may include some leveraged (non-paid) elements.
- Identify unique and unusual methods for delivery and placement of messaging.
- May include press releases, promotional activities, civic engagement, sporting events, earned media, and social media.
- Highlight plans to incorporate the use of social media to engage with potential audiences.
- Provide exact details such as number/name of proposed markets where events will be organized, and strategies for attracting/engaging the media.
- This plan must clearly show how the vendor plans to identify and engage resources that can provide the non-paid media and value-added contributions required.
- Strategies and processes to promote equality.
- Contract Period/Term: 1 year
- Non-Mandatory Pre-Response Conference Date: June 12, 2025
- Questions/Inquires Deadline: June 13, 2025