The Vendor is required to provide developing marketing media products and assist in the implementation effort for the recycling outreach marketing and promotion program, including placements for the advertising campaign.
- Provide for planning, development, and placement of various media and marketing materials for the regional recycling outreach program.
- The winning respondent to periodically work on-site for key implementation duties as the project requires frequent interactions with beneficiaries, community organizations, surrounding potential participating communities, and the general public.
- Program Planning
• Review region recycling education and outreach grant award and objectives.
• Review agency findings on city recycling program.
• The elements of this project to be developed include but are not limited to:
1. Public service announcements;
2. Door-to-door education and outreach campaign materials;
3. Social media and digital outreach graphics, videos, and ad materials;
4. An advertising campaign plan for materials on recycling awareness;
5. Marketing products from the design and development of agency concepts:
○ Toolkit for a municipal and commercial recycling program;
○ The importance of quality materials in the recycling stream;
○ The economic and environmental benefits of recycling; and
○ Information on what happens to materials after the materials are placed into a residential or community recycling program; businesses recycling outreach; bin, cart, and other receptacle labeling and signs; community recycling ambassador education programs or training of trainer programs; and/or other education and outreach activities to improve waste prevention, reuse and recycling and reduce contamination, such as evaluations and evidence-based messaging and strategies associated with preventing or reducing waste and improving reuse, repair, refurbish and remanufacture of materials.
- Contract Period/Term: 3 years
- Questions/Inquires Deadline: June 27, 2025