The vendor is required to provide that rebranding of signage services for wayfinding, court design, historical displays, hall of fame areas, digital touchscreen displays, hospitality, and VIP experiences.
- The rebranding will also incorporate the purple lights program, a fundraising initiative central to this rebranding effort.
- Conceptual and graphic design: Work with the athletics department to create cohesive designs that integrate seamlessly throughout the coliseum.
- Project planning and management: Provide a project schedule, resource allocation, and timelines, ensuring project completion before the 2025-2026 season.
- Installation and execution: Ensure all aspects of rebranding are installed professionally, including signage, digital displays, and other elements.
- Coordination with coliseum staff: Collaborate with coliseum and athletics department staff to minimize disruption during the installation process.
- Testing and quality assurance: Ensure all installations, particularly digital displays, are fully operational and meet the athletics department’s quality standards
- Signage and wayfinding: Update and improve the aesthetic and functional signage to help visitors navigate concourses, seating areas, restrooms, and exits.
- Court design: Create a visually appealing court design that aligns with the new branding and enhances the in-game experience.
- Historical displays and hall of fame: Design dedicated spaces to honor the history of our athletics program, including hall of fame displays that celebrate past achievements and legendary figures.
- digital touchscreen displays: Install interactive digital displays that provide visitors with a rich history of the team, current statistics, upcoming events, and other relevant content.
- Hospitality and VIP experience: Develop dedicated hospitality areas and VIP experiences to enhance premium ticket-holder experience, which may include special seating, exclusive access, and enhanced amenities.
- Fundraising integration (purple lights program): Strategically incorporate branding elements from the purple lights fundraising initiative into the design to reinforce its visibility.
- Questions/Inquires Deadline: February 25, 2025