The vendor is required to provide a social media platform utilized to manage all social media accounts and customer service experiences; it combines applications for social media publishing, engagement, social listening, visual insights, benchmarking, social customer service, and conversational commerce.
- Describe in detail what social media platforms the supplier syncs to; the university requires the ability to connect to Facebook, X, Instagram, YouTube, and any future social media platforms.
- Include information on the type of reporting methods supplier's proposed solution supports.
- The university is interested in sport-specific reports, such as, engagement, impressions, follower metrics, and top-performing posts.
- Describe in detail the type of live analytics dashboard the supplier provides; the university requires the ability to efficiently export and share data analytics with internal and external parties, including the ability to integrate reporting from previous posts not developed in the software.
- Describe in detail how the proposed software allows users to schedule, edit, and publish content to multiple social media platforms, including but not limited to Facebook, X, Instagram, and YouTube.
- Please outline how scheduled (future) posts are displayed, and outline how previous (past) posts are archived and accessible to users.
- Describe in detail how many seats or users have access to the platform; the university requires secure login access for 10-15 users.
- Describe in detail how the supplier ensures account security.
- Please detail if proposed software is accessible on desktop, iPad, and mobile phone.
- Please detail if proposed software includes ADA functionality.
- The university prefers the use of alternative text and closed captioning.  
- Please detail if proposed software has a customer service interaction tool within the system that allows users to efficiently respond to the platform's audiences; include details that explain how this works.
- Describe in detail the customer onboarding process, including, but not limited to training and account integration; please also outline the vendor’s customer service policies and procedures.
- Please detail the photo and video editing capability the proposed software includes; please also outline any included AI integration capabilities.
- Please detail the benchmarking tools and reports the software includes; the university is interested in accessing reports that allow us to compare our performance against industry standards and peers.
- The services allowed staff to schedule content and measure and export analytics, including engagements, impressions, followers, engagement rate, and number of posts, top performing posts, and underperforming posts.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: March 14, 2025