The Vendor is required to provide to explore the development of a next generation, system wide digital front door (DFD) recruitment website.
- This platform aims to provide prospective students with a seamless, ai-driven1 experience to explore and compare over 7,000 educational offerings across all agency locations.
- Provide to create a dynamic, mobile-friendly, and highly personalized recruitment environment that enhances student engagement and streamlines the path to application.
- The recruitment platform should take into account diverse users, ranging from traditional-aged prospective students to adult learners, international students, first-generation college students, and non-native English speakers who will require accessible language.
- The website should offer a dynamic, engaging, and easy-to-use experience showcasing the comprehensive catalog of available educational offerings, inclusive of traditional undergraduate and graduate programs, on-line undergraduate and graduate programs, micro credentials, and a wide variety of workforce development options.
- Design
• E-commerce design features
○ Modern, clean, user-friendly, personalized, easy-to-use
○ Mobile first, device adaptable, responsive design
○ Schema markup
○ 508 standard compliance for accessibility
○ Co-branding with campus/location entities
○ Presentation of an extensive catalog of diverse educational offerings and locations with drilldown details
○ Robust comparison tool for available educational offerings and locations
○ Ability to save session activities and share results
• Integrations
○ Context-specific, session-aware integration with:
1. Agency application/registration sites
2. Calls-to-action via agency CRM Slate (Request for Information, Call, Chat, Apply, Save Session, etc.)
3. Additional information, features, and tools (for example, agency Smart Track, and other features of the current suny.edu website)
○ Standards for future integrations with other systems
• Artificial intelligence (AI) use
○ AI chat feature - text or voice driven (to improve user’s search traction within site)
○ AI-driven user profile development
○ AI-driven toolset for site searching, sorting, filtering, and comparing among others
- Platform & performance optimization
• Updates, enhancements, expansions, bug fixes
• Access to tool/pages(s) for management of pixels, google tags, and ga4 tracking
• Speed and engagement monitoring.