The vendor is required to provide to elevate our online presence through a holistic approach, focusing on key components such as content strategy, project management, information design, visual designs, illustrations, search engine optimization (SEO), mobile optimization, and website hosting.
- Website design
• The contractor must collaboratively with the designated staff to ensure the websites allow for significant design flexibility—ensuring CEC’s capability to seamlessly incorporate new pages, widgets, plugins, and adapt to future design choices as the organizational needs evolve.
• We believe that a flexible design is integral to our long-term digital success, allowing for dynamic growth and adaptability in an ever-evolving online landscape.
- Content strategy
• Advise and work with urban district teams to identify and design most effective content strategy that effectively migrates existing content and provides flexibility to add additional pages and content moving forward
• The content strategy should serve as the technical blueprint for the digital landscape
• It delineates the systematic creation, structuring, and administration of content to meet the urban district’s precise technical specifications and align with overarching organizational objectives.
• The content strategy ensures the seamless integration of technical components, facilitating an effective digital narrative that resonates with the urban district target audience.
• Develop a robust content strategy tailored to each of the urban district’s organizational objectives, allowing for variation between districts.
• Outline a plan for converting, creating, organizing, and managing content.
• Incorporate SEO best practices to enhance online visibility.
• Integrate geodatabase support for custom maps, business directories, and calendars.
- Project management
• The county expects the contractor to apply a human-centered approach (include data-driven research and stakeholders' engagement), user/customer centric methods, and an agile approach to solutions and communicate findings in a bi-monthly status report
• Provide a detailed project plan outlining milestones and timelines for all contracted work.
• Offer a transparent communication plan to ensure project updates and collaboration.
• Collaborate with county's in-house staff for wireframing, web design, functionality, programming, database administration, computer and network support services, etc.
- Information design
• Create an intuitive information architecture for optimal user experience.
• Emphasize user-centric design principles to enhance navigation.
- Visual designs & illustrations
• Craft visually appealing designs that align with the specific urban district’s brand identity.
• Emphasize user-centric design principles for enhanced navigation.
• Include illustrations that complement and enhance the urban district’s website aesthetics.
• Design or integrate interactive maps (google business or other district mapping solutions) incorporating county GIS data layers or easy to understand area navigation maps.
- SEO implementation
• Incorporate SEO best practices to improve search engine rankings.
• Optimize content and metadata for increased online discoverability.
- Mobile optimization
• Implement responsive design for seamless user experience across devices.
• Ensure the website performs optimally on various browsers and screen sizes.
- Website hosting and technical support
• Provide website hosting, DNS hosting, technical support.
• Offer content management software (CMS) with integrated mapping directory and event calendar functionality.
• Include CMS hosting, website uptime monitoring, CMS uptime monitoring, and SSL certificates.
- Event management integration
• Design and develop documentation outlining the event management system, allowing the public to add events with approval.
• Develop and pull reports on the functionality, user interface, and approval process for added events.
- Website migration
• Plan and execute a smooth transition of content from the current website to the new platform.
• Minimize website downtime and ensure all content is accurately migrated.
• Provide ongoing support for website migration in the future, especially concerning regularly updating directory content, including new restaurant listings (openings and closings), and enhancing existing directory information.
• We seek a partner who can provide robust support to maintain the integrity of our digital presence beyond the initial migration.
- Website maintenance
• Regular updates to keep the website secure and aligned with the latest industry standards.
• Monitoring website performance to minimize downtime and swiftly address any issues.
• Proactive measures to ensure optimal functionality, including plugin and software updates.
• Timely resolution (maximum 24 hours turnaround time) of any technical glitches or errors to maintain a seamless user experience
• Future-proofing strategies that consider evolving technologies and design trends.
- Contract Period/Term: 1 year
- An Optional Pre-Submission Conference Date: April 22, 2025