SEO and Digital Advertising Services

SEO and Digital Advertising Services to improve the search visibility of juab.is and plan, create, and manage digital advertising campaigns.
- The goal is to attract visitors, encourage overnight stays, support local businesses and events, and promote the County's outdoor recreation, history, and culture.
- SEO:
• Review the website and identify opportunities to improve search visibility, content, and technical performance.
• Research relevant search terms used by potential visitors.
• Optimize priority website pages and create or update useful visitor content.
• Coordinate technical website improvements with the County's existing website provider.
• Explain the monthly SEO activities, deliverables, and content quantities included in the proposal.
- Strategic Marketing and Media Buying:
• Prepare a strategic marketing plan identifying target audiences, seasonal opportunities, campaign timing, and recommended expenditures.
• Plan, purchase, manage, and optimize digital advertising on Google, Meta (Facebook and Instagram), and YouTube.
• Recommend an appropriate mix of advertising platforms and explain how the proposed strategy supports measurable tourism goals.
• Target appropriate regional audiences and out-of-state travelers planning Utah trips or traveling between ski destinations and national parks.
• Follow the County's approved cooperative marketing grant requirements for audience targeting and expenditures.
- Advertising Creative:
• Write advertising copy, design graphics, and edit County-provided photography and video for approved campaigns.
• Ensure all advertising reflects the established Juab_is destination brand, including its visual identity, voice, and messaging.
• Build upon the existing brand rather than develop a new destination identity.
• Identify the number of advertisements, creative variations, video edits, and revisions included in the proposal.
• Disclose any additional production costs.
• Obtain prior written County approval before publishing advertisements or materially changing approved spending, creative content, or campaign messaging.
- Reporting and Communication
• Provide monthly reports detailing work completed, campaign performance, actual advertising expenditures, agency fees, and recommended next steps.
• Meet with the Tourism Director at least once per month.
• Track useful visitor actions, including visitor guide downloads, lodging referral clicks, and engagement with event information.
• Explain the capabilities and limitations of campaign tracking and performance measurements.
• Provide supporting records and documentation required for cooperative marketing grant reporting.