Public Information Officer Service

The vendor is required to provide that public information officer service to manage public communications, particularly during crisis situations, and maintain consistent public engagement through social media and other channels.
-To establish a relationship with a qualified public information officer or firm that provide both routine communications support and immediate response during emergency situations.
-Service include:
•Crisis communications management
oProvide 24/7 on-call availability for emergency situations
oDevelop and implement crisis communication strategies
oAct as media spokesperson during critical incidents
oCoordinate with emergency response partners during crisis situations
oMaintain emergency notification protocols and contact lists
•Media relations
oPrepare and distribute press releases (approximately 8 - 12 per year)
oRespond to media inquiries within 1 hour during business hours
oMaintain media contact database
oMonitor media coverage and provide monthly reports
oDevelop and maintain media kit
oProvide media training to the authority executive director
oCreate fact sheets and backgrounders
•Social media management
oDevelop and maintain social media content calendar
oCreate and schedule regular social media posts (minimum 3-4 per week)
oMonitor social media channels and respond to public inquiries
oTrack and report social media metrics monthly
oCreate graphics and visual content
oManage social media advertising campaigns as needed
oDevelop social media crisis response protocols
•Strategic communications
oDevelop an annual communications plan
oCreate messaging strategies for key initiatives
oProvide communications counsel to the Board of directors and executive director
oAssist with public education campaigns related to 911 services
oSupport community outreach efforts
oDevelop quarterly reports on communication activities
oAssist with annual report development
oTrack and measure communication effectiveness
-Deliverables
•Monthly activity reports including:
oMedia coverage summary
oSocial media metrics and engagement statistics
oPress release tracking (if applicable)
oCrisis response summary (if applicable)
oUpcoming activities and recommendations
•Crisis communication materials:
oUpdated crisis communication plan (quarterly)
oDark website content updates
oPre-approved message templates
oEmergency contact lists
•Strategic communications:
oAnnual communication plan
oQuarterly performance reports
oContent calendars
oMedia monitoring reports
-Service level requirements
•Crisis response times:
oInitial response within 30 minutes of notification
oOn-site presence within 90 minutes when required
oFirst media statement within 1 hour of incident
•Routine communications:
oMedia inquiry response within 1 business hour
oSocial media monitoring during business hours
oWeekly content calendar updates
oMonthly performance reporting
-Contract Period/Term: 1 year