Website Search Engine Optimization Services

The Vendor is required to provide a data and technology-driven approach to website SEO (Search Engine Optimization) that supports the university’s strategic marketing objectives and ensures readiness for AI-driven search.
- The institution seeks a single, integrated solution that replaces the current agency arrangement and enhances data-driven optimization across content, technical, and strategic functions.
- Provide a comprehensive SEO (Search Engine Optimization and AI (Artificial Intelligence) search visibility solution that supports the university’s marketing goals.
- Platform and a partnership designed to assess, monitor, and improve the university’s digital performance through actionable insights, training, and ongoing collaboration.
- The methodology of how your company will conduct an initial SEO and AI search assessment of the website, demonstrating the ability to identify technical, content, and AI-search visibility opportunities
- Availability of access to a dedicated customer success manager and technical support resources.
- The quality and detail of documentation on how the platform currently supports AI-search and answer-engine optimization (AEO), including generative AI search appearance tracking, embedding visibility, and AI-agent crawler accessibility.
- Case studies that demonstrate relevance, quality, and measurable outcomes, with preference for examples in higher education or comparable industries.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: January 14, 2026