The vendor required to provide social media services for include:
1. Social media strategy + management
• Develop and implement a monthly content calendar across all platforms (Instagram, Facebook, LinkedIn, and launch new Tiktok)
• Schedule, post, and manage a consistent stream of original and shared content via 5-6 posts and week
• Create thematic campaigns for downtown events (see list of representative downtown events), as well as round-up content for resources for birthday party locations, brunch spots, gift shops, nightlife, etc.
• Maintain a consistent tone and visual identity aligned with the downtown royal oak brand
• Follower cultivation and engagement through comments, messages, and tags
2. Social media content creation + execution
• Capture photos and videos of events, businesses, and locations in city
• Design graphics and write captions for posts, reels, videos, and stories
• Coordinate cross-promotional content with local businesses, partners, and events
• Film and edit short-form video for reels and stories (Canva, cap cut, etc.)
• Create and optimize paid ad campaigns
• Proactively reach out to local influencers, content creators, and community organizations for content collaborations
• Administer a social media calendar and schedule regular weekly posts.
• Upload and submit appropriately sized photos and ads to our website, digital media platforms, and advertising portals.
• Maintain photo galleries and checklists for all downtown royal oak events, promotions and news.
3. Annual calendar of events
• Curate events organized by partners including the chamber of commerce, royal oak restaurant association, and others – to highlight on social media and website
• Highlight events organized and sponsored by the department.
• Maintain event listings in a calendar of events on the website
4. Analytics + reporting
• Work with department director to define key performance indicators
• Track and analyze performance metrics monthly (engagement, reach, follower growth)
• Provide quarterly reports with insights and suggestions for optimization
• Monitor trends and adjust content to align with best practices and seasonal engagement.
- Contract Period/Term: 3 years
- Questions/Inquires Deadline: January 19, 2026
