Virtual Tour and Interactive Map Solution

The Vendor is required to provide virtual tour services to support recruitment and engagement for prospective students, their families, and anyone else that would want to visit our campus virtually.
- uses its virtual tour as a core recruitment and engagement tool to support prospective first-year and transfer students, families, school counselors, and other campus visitors who may not be able to visit in person.
- The virtual tour is currently embedded across admissions and marketing channels, including the institutional website, email campaigns, QR codes on print materials, digital advertising, and event communications. 
- The tour is also used as a supplement to in-person visits, off-campus recruitment, and on-demand exploration for students at various stages of the enrollment funnel. 
- Historically, the virtual tour has functioned primarily as a static exploration tool, offering campus visuals and basic navigation. 
- While it has supported general awareness and interest, the institution is seeking a more dynamic, personalized, and conversion oriented experience that better aligns with current enrollment strategies, accessibility standards, and user expectations.
- The virtual tour experience in the following ways:
•    Move from a primarily passive viewing experience to a more engaging, story-driven and interactive experience
•    Improve personalization for different audiences (e.g., first-year, transfer, families, academic interest areas)
•    Strengthen integration with admissions marketing, events, and CRM workflows
•    Improve visibility of key spaces, services, and outcomes that matter most to prospective students
•    Expand accessibility and multilingual support to better serve diverse populations
•    Improve ease of internal content management and reduce reliance on vendor intervention for routine updates
•    Leverage analytics more strategically to inform enrollment communications, content strategy, and optimization.
- The platform will provide an interactive virtual tour experience that includes immersive 360° photography and video, layered multimedia content, flexible guided and self-directed tour paths, interactive mapping and wayfinding, self-guided tour support (including QR code access), personalization by audience or interest, and multi-language capabilities. 
- The platform should meet accessibility best practices and support inclusive design, mobile responsiveness, and future scalability.
- The platform will support embedded calls to action, inquiry forms, CRM integration, conversion tracking, and robust analytics (visitor counts, engagement metrics, time spent, and dashboards). 
- The solution must integrate seamlessly with the institution’s website, email campaigns, QR codes, and social channels to support admissions marketing and enrollment goals.
- A user-friendly CMS that enables staff to manage content in real time, edit individual scenes, control permissions, collaborate across teams, and create audience-specific or themed tour paths without requiring vendor intervention for routine updates.
- The solution must be secure, scalable, browser- and mobile-compatible, and compliant with institutional IT, privacy, and accessibility standards.