Media Relations Platform

The Vendor is required to provide media relations platform, or equal, with full access for a minimum of two (2) users.
- General
•    A 100% web-based solution to include support to implement and maintain. 
•    An unlimited, news monitoring service that delivers coverage electronically in real-time in all designated market areas (DMA) including print, online, blog, TV broadcast outlets and mainstream social media channels. 
•    Real-time news measurement and analysis tools that provide circulation, advertising equivalency value, prominence and impact scoring, messaging momentum tracking, and share of voice. 
•    Offer customizable online dashboards, electronic news forwards, clip books and coverage rosters news reporting. 
•    A comprehensive media database at the local, regional, and national and international levels, which is updated on a daily basis. 
•    Distribution tools that allow personalized press releases to be sent directly from the online system to media lists created and managed within the application. 
•    The ability to automatically track which journalists have opened and read press releases and gauge interest levels based on their click-through activity.
•    Custom reporting capabilities that enable fully printable and customizable analytics reports that can be incorporated into digital presentations including graphs and charts providing real time data to be generated instantly at the department, project, press release, publication, journalist, and individual-user levels. 
•    Ability to archive news stories in their entirety for a number of years and access those stories on a regular basis for the purpose of developing comparative reports and utilization on demand. 
•    Provide a guaranteed minimum of 95% uptime policy.
- Security
•    Provide a secure location for system which is monitored 24 hours by security personnel.
•    Provide a backup system on a regular and frequent basis.
•    Provide tape back-up at an offsite facility for additional security.
•    Email functions that adhere to industry regulations and best practices.
- Technical support and installation
•    To include initial consultation, system setup and customization, private group training, and post-training follow-up for the duration of the contract.
•    Unlimited access to customer support.
•    Customer support toll-free available normal business hours Monday through Friday.
•    Provide a designated person who will work to configure the system and conduct training onsite.