Digital Mobility Consolidation Platform

The vendor is required to provide comprehensive, integrated digital mobility consolidation platform that consolidates transportation services, user engagement tools, and data intelligence into a unified environment.
- The solution must extend beyond passive information delivery and actively influence transportation behavior through real-time guidance, personalized commute planning, and strategic program promotion.
- Solution requirements
• Provide a production-ready platform with demonstrated deployments in comparable university environments
• Support a phased deployment model, consisting of:
o Initial launch – within 30 days - core functionality deployed within park usc+ app and USC parking and transportation’s website with baseline integrations and trip planning capabilities
• Deliver door-to-door, multi-modal trip planning across campus and surrounding areas
• Provide real-time parking and transportation information using multiple platforms
• Create a unified user experience across mobile devices and physical displays
• Enable behavioral nudging and program promotion to influence transportation choices
• Support personalized commuting experiences and recurring trip planning
• Establish a data-driven decision-making framework through analytics and modeling
• Eliminate fragmentation of transportation information across systems
• Successfully launch within the existing park usc+ application without requiring a separate app download
• Leverage existing vendor partnerships to ensure comprehensive and reliable mobility data coverage
- Software-as-a-service (SaaS) platform consisting of the following integrated components:
1. Multi-modal trip planning and user experience
• Provide dynamic, door-to-door trip planning across multiple transportation modes, including:
o Fixed-route public transit
o University-operated shuttle services
o On-demand and paratransit services
o Rideshare services
o Car share and micro mobility options
o Walking and biking routes
• Support real-time routing with schedule-based fallback where necessary
• Enable users to plan, compare, and select trips based on time, cost, convenience, or sustainability
• Provide recurring commute planning (e.g., multi-day schedules)
• Support both user-initiated planning and system-recommended options
2. Required partnerships and data ecosystem integration
• The contractor must demonstrate the ability to integrate with transportation and mobility providers, including public transit agencies, rideshare services, and shared mobility operators, through a combination of existing partnerships, direct integrations, and reliable third-party or aggregated data sources.
• The solution must:
o Utilize direct or preferred-access integrations where available and industry-standard
o Utilize public or aggregated data sources where direct integrations are not feasible, with transparency into data limitations
• Offerors shall describe:
o The nature and maturity of these partnerships
o Any formal agreements, APIS, or preferred access arrangements
o The extent to which integrations are pre-built versus custom-developed
• The solution must ensure high reliability, accuracy, and continuity of data feeds through these established relationships
3. Mobile integration and park usc+ deployment (mandatory)
• The solution must integrate directly into the university’s existing park usc+ mobile application
• Integration must:
o Operate as an embedded module, plugin, or web-based component within the existing app framework
o Require no separate application download or parallel user environment
o Maintain a seamless and consistent user experience aligned with current app functionality
• The offeror shall:
o Provide all necessary APIs, SDKS, or web-based components to support integration
o Clearly define the expected level of effort required from university it, including roles, responsibilities, and dependencies
o Ensure compatibility with current and future versions of the park usc+ app
• The offeror must demonstrate:
o Prior experience integrating into existing mobile applications (preferably in university environments)
o Proven ability to deploy quickly within an established app ecosystem
• Preference will be given to solutions that minimize custom native development through configurable or web-based integration approaches while maintaining user experience quality
4. Digital signage and physical environment activation
• Deliver a content management system (CMS) for deployment across campus digital displays
• Provide real-time transportation information segmented by mode and service provider
• Enable multimedia content delivery, including:
o Service alerts and announcements
o Promotional campaigns
o Video, images, and QR-based interactions
• Ensure hardware-agnostic compatibility with existing display infrastructure
• Support centralized and location-specific content control
5. Mobility engagement and behavioral programs
• Provide tools to actively promote specific transportation programs and services
• Enable administrators to configure and prioritize recommended travel options
• The system shall:
o Present transportation options transparently (e.g., time, cost, convenience)
o Intelligently prioritize or highlight options aligned with institutional objectives (e.g., sustainability, congestion reduction)
• Support:
o Targeted messaging and contextual prompts
o Behavior-influencing recommendations based on time, location, and user context
6. Data integration and aggregation
• Aggregate and normalize data from multiple sources, including:
o GTFS and GTFS-RT transit feeds
o University-operated transportation systems
o Rideshare and shared mobility providers
o Parking systems and availability data
• Support ingestion of both real-time and static data
• Maintain and manage data quality, validation, and updates
• Ensure integrations are production-ready and already deployed in comparable environments, not experimental.
7. Analytics, modeling and business intelligence
• Provide a data analytics platform to support planning, reporting, and optimization
• Enable visualization of mobility patterns, usage trends, and service performance
• Support modeling of travel demand and mode shift scenarios
• Incorporate survey data, policy inputs, and operational metrics into a centralized repository
• Enable comparison of predicted vs. actual behavior to inform decision-making
• Provide tools for identifying service gaps, inefficiencies, and opportunities for expansion
• Proposers must:
o Define the level of data granularity available (aggregated vs. user-level)
o Describe any limitations associated with third-party data sources
o Outline the modeling approach used for demand forecasting and behavior analysis, including assumptions and data dependencies
8. Scalability and system expansion
• Support phased deployment across campus facilities and digital environments
• Allow expansion to off-campus locations, partner properties, and regional integrations
• Provide flexible licensing structures that accommodate growth
• Ensure the platform can evolve alongside emerging mobility technologies and services
9. Administration, content management and branding
• Provide a centralized administrative interface for:
o Content management
o Service configuration
o Branding and customization
• Enable full control over visual identity, messaging, and user-facing content
• Ensure consistency across mobile, web, and physical display channels
10. Support, maintenance and continuous improvement
• Provide ongoing technical support and system monitoring
• Deliver regular updates, enhancements, and feature releases
• Offer onboarding, training, and documentation for university staff
• Maintain high system reliability and performance standards.