Cloud-Based Student Engagement Platform

The Vendor is required to provide a cloud-based, digital student engagement platform that will assist agency with improving enrollment management, student success, retention, completion, communication, and accountability.
- Admissions and Recruitment:
• The system must handle and track all aspects of the student application lifecycle, from the first inquiry to final enrollment.
• The platform must enable automated, personalized communication via email and text messaging to engage prospective students.
• The system must include a configurable engine to automatically score applications based on various institutional criteria, such as GPA, test scores, and other academic factors.
• Integrated tools or AI must be able to identify and flag potentially fraudulent applications, providing an early warning system for admissions staff.
• House student applications, admissions requirements, and communication systems. It will provide improved website capabilities such as AI-powered assistants for students and staff, personalized support by answering questions in real-time, and 24/7 availability.
• Has admissions components such as a streamlined application process, AI evaluation of applications, and supporting documentation, documents and task management for students and staff, and personalized and/or automated communication capabilities.
• Implements Lightweight Directory Access Protocol (LDAP) /single sign-on integration
• Establishing a transparent admissions portal that empowers students by providing clear, real-time updates on their application and financial aid status.
• Must be designed to complement agency semester (fall, spring, summer) and short terms within each semester.
• Provides model transparency and high accuracy with robustness in an automated framework.
- Student Success and Retention:
o A robust system is required for faculty and staff to submit and manage alerts for at-risk student behaviors, such as poor grades, attendance issues, or a lack of engagement.
o The platform must provide tools for advisors and staff to proactively manage student cases, track interventions, and connect students with appropriate resources like tutoring or counseling.
o The platform must use AI-driven analytics to predict student outcomes, including retention and graduation likelihood. The predictive models must be transparent and explainable, allowing staff to understand the basis for the predictions.
o Automated early alerts will help connect students with available college resources as soon as they begin to show signs of need.
o Reports faculty engagement and influence scores and provides an infrastructure for measuring intervention efficacy, in specific interventions such as but not limited to tutoring, intrusive advising, mentoring and student organizations. Tracks, documents, and evaluates the effectiveness of faculty and staff usage and interventions.
o Provide a comprehensive student success solution that integrates early alerts and student progress data from a variety of sources, including LMS alerts, colleague, and other academic systems. The system will automatically push these alerts and reports to faculty and advisors, ensuring they are aware of a student's status without needing to proactively search for the information.
o Identifies student stop-out, dropout, or fail-out points with alerts. Offers a feature to evaluate student interventions so that agency can determine which interventions are either most or least successful for which groups of students. Aggregates student behavioral, demographic, academic progression, and other data to create, progressively build, and report on an institutional dataset that can provide benchmark metrics.
- Communication and Engagement:
o Provides a positive student experience
o Are both an intuitive and user-friendly tool that will increase and enhance the efficiencies, productivity, and capabilities of agency functional users.
o Implement an AI-powered chatbot to provide immediate answers to student questions, ensuring 24/7 access to information.
o A unified system is required for sending and tracking communications via text (SMS) and email. This system must also support AI-powered campaign nudges to guide students toward positive actions.
o The platform must include a built-in, conversational AI chatbot accessible 24/7. This chatbot should be able to answer common questions about admissions, financial aid, and advising, and it must be able to route more complex inquiries to the appropriate staff member.
o The platform must provide features for creating, managing, and analyzing multi-channel marketing campaigns to engage prospective and current students effectively.
o Appointment scheduling and task management workflows tied directly to student records.
o Have a robust communication tool that allows for timely, modern, and convenient interaction and reports, dashboards, and analytics to support the needs of various stakeholders, which may include but not limited to faculty, staff, and students.
o Is capable of interfacing with other critical systems and applications to maximize use of available student information, and minimize the number of systems our students, staff, and faculty must engage.
o Will facilitate collaboration across campus units/departments/offices to ensure students receive support by all necessary means in a timely manner.