Affinity Debit Card Partnership Services

The vendor is required to provide affinity debit and credit card means a bank-issued debit and credit card that is co-branded with university marks and that is linked to a bank checking account within bank’s system for the purpose of atm, pin-based (online) and visa-based (offline) transactions and has been activated by the eligible university community member.
- Outcomes:
•    A proven track record, including a service guarantee to provide world class card member customer services
•    Commitment to a robust marketing plan with a proven track record on increasing card adoption and utilization
•    The ability to provide a truly customizable card solution
•    Complete and dedicated account management coverage: including marketing and planning, operations management and ad hoc accountability.
•    Ability to provide full color card designs.
•    Provide a revenue source for the university such as in the form of royalty payments for opened accounts, signing bonuses, sponsorships and scholarships, etc.
•    ATM services are optional and open to negotiation.
- Program marketing opportunities and metrics:
a. Target audience pool:
•    Students: 40,000
o    80% state residents
o    10% out-of-state residents
o    10% international students
•    Faculty and staff: 7,000
•    Alumni: 200,000
b. Program exposure at events:
•    New student family and orientation events: 10,000+ attendees
•    Amplify campus services expo: 2000 attendees
•    Kiosk events (a 3-hour event, 4 times annually at the student centers): 5000-foot traffic and 300-500 attendees per event
•    Other annual outreach opportunities:
o    Graduate extravaganza: 2000-3000 attendees
o    Various campus expos and fairs: 500-1000 attendees
o    Rock the block (with city of Fairfax): 5000 attendees
o    New employee welcome packet inserts: 50-150 new employees
o    International student orientation and welcome packet: 1000 new students
•    Student influencer program
o    UGC content from student influencers
c. Previous ATM locations annual foot traffic
•    Total: 4.5 million
o    Johnson center: 3.6 million
o    Sub i: 450,000
o    The hub: 480,000
d. Digital presence (12-month average):
•    Website
o    Total users: 20,000
o    Views: 40,000 views
o    Engagement rate: 58%
•    Social media
o    Engagement: 18,000 users
o    Profile views: 11,000
o    Impressions: 400,000
•    Email campaign
o    Targeted emails to specify categories:
a.    New students
b.    All students
c.    International students
d.    Faculty and staff
e.    Other parameters specified
o    Trackable campaigns KPIs
a.    Campaign URLs
b.    Email campaign KPIs.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: August 11, 2025