Branding and Marketing Services

The vendor is required to provide to branding and marketing services.
- Marketing, branding, and creative services: County is seeking qualified and experienced firms to redesign and reimagine the department’s fractured identity. LP&R services all of County with more than 120 parks, fourteen community centers, ten golf courses, three swimming pools, Iroquois Amphitheatre, and Memorial Forest. Our main goal is to inform the public about our services, locations, and multiple recreational opportunities. Successful firms will have experience in designing, developing, and executing an overall brand architecture and implementing a marketing strategy centred on brand awareness. This marketing strategy would include media planning, media placements, physical and digital activations, graphic design elements, video production, and photography.
- Branding services may include brand audit, design, positioning, messaging, and architecture for county.
- Marketing consultant firms must possess a familiarity and understanding of the country metro area, local agencies, and the parks and recreation landscape within the community; Eligible marketing consultant firms must be able to provide examples of past work and success in providing branding services to diverse, multi-tiered organizations.
- Logo Design:
•An inclusive, fun, colourful logo that incorporates all the elements and services county provides to the community under a unifying theme. This logo will need to be able to bring together multiple divisions within county with sub-division branding.
•Logo design specific to city memorial forest, which fits within the larger county branding effort.
- Brand Templates:
•Create templates for commonly distributed communication and outreach materials including:
               1. PowerPoint templates
               2. Email Signatures
               3. Business Cards
               4. Brochures
               5. One-sheets
               6. Standard Operating Procedures
               7. Letterheads
               8. Envelopes
               9. Digital Newsletters
               10. Other Office templates
- Signage:
•Incorporating the new logo and other design elements into an accessible and inviting signage for each park, building, forest trails, trail heads, natural areas, information kiosks, etc. Park and Trail Signs should include the name of the Park /Trail, icon of activities, and other vital information.
•Roadside signage design suitable for wayfinding among multiple approaches to
Jefferson Memorial Forest.
- Graphic Design of Promotional Materials:
•Designing graphic elements such as icons to future develop county new brand.
               1. Park guides
               2. Trail maps
               3. Booklet- style of educational information
•Please note, this assistance would be on an as-needed basis and would be uncommon.
- Digital Brand Activation:
•Consult and develop digital brand activation to bring brand awareness to our new brand through targeted social media campaigns, blog posts, creative advertisements, media placements, outreach publications, and organic social media strategy.
- Brand Auditing:
•Assist with determining our brand’s weaknesses and strengths while determining the best course of action for increased brand awareness.
•Firms should be able to determine key performance indicators (KPIs) for our new brand awareness campaigns and public ID perception. Additionally, firms should develop monitoring KPI dashboard and monthly reports on digital and printed activities.
- Reports should cover:
1. Social Media Analytics
2. Clipping New Reports
3. Website Analytics
4. SEO
- Marketing:
•Marketing strategy recommendations that highlight the opportunities and assets within the LP&r system to the country community.
•Additionally, provide a marketing strategy to promote Jefferson memorial forest regionally as a premier outdoor recreation destination.