Marketing, Public Relation Services, Advertising and Media Buying Services

The vendor is required to provide marketing, public relation services, advertising and media buying services for advertising on an as-needed basis for promotion of the agency goals and programs.
- Agencies may draw upon for the development and execution of new marketing and public relations campaigns, enhance established marketing and public relations campaigns, implement intricate web design, develop social and digital media, video and film, and/or plan the execution of advertising services
- Use of this contract will be with the intent to promote and /or sell Agency programs and goals to existing core markets, and to expand the message domestically and internationally.
- Additionally, the contract will provide agencies the ability to acquire Media Buying for Advertising on an as-needed basis for promotion of the agency goals and programs.
- pricing appendix capture the products and services most typically procured for marketing, public relation services, advertising, and media buying.
- The Agency and vendor, through the Contract Officer, may negotiate a mutually agreeable price for the additional product or service.
- Every Public Relations and Advertising Campaign:
• A measurable advertising and public relations campaign(s) that meet Agency goals.
• Campaigns should address Agency goals including return on investment.
• Campaigns should utilize the latest technology for achieving Agency goals.
• Optimize outreach to target audiences.
• Maximize cost effectiveness with strategic campaign goals and media buying opportunities.
• Data to show the effectiveness of campaign.
• May contain pre-printed forms for use by the vendor in submitting its proposal.
• The forms required by this solicitation shall be considered mandatory, prevailing documents.
- Media Buying: The purchase of advertising from a media company such as a television station, newspaper, magazine, blog or website.
- Advertising Services: The service utilized to call the public's attention to the State, through the use of various forms of media, such as print or broadcast notices.
- Digital Media: term that describes technology-based communication tools with a focus on immediacy, interactivity, user participation and information sharing in multiple ways.
Digital Media refers to the following:
• Forums
• Weblogs (blogs, vlogs, microblogs, presence applications)
• Wikis
• Social Bookmarking
• Social Communication Sites
• Podcasts
• Photos
• Videos (video, vlogs, live casting)
• Real-Time Web Communications (chat, chat rooms, video chat)
• Email communications
- Social Media: Social Media describes Internet-based technology communication tools with a focus on immediacy, interactivity, user participation and information sharing in multiple ways. Social Media helps users interact with their government in the individual’s preferred method and time schedule and fosters a culture of greater transparency. Social Media refers to the following:
• Forums
• Weblogs (blogs, vlogs, microblogs, presence applications)
• Wikis
• Social Bookmarking
• Social Communication Sites
• Podcasts
• Photos
• Videos (video, vlogs, live casting)
• Real-Time Web Communications (chat, chat rooms, video chat)
- Contract Period/Term: 2 years