Employment Advertising Services

The vendor is required to provide that employment advertising services on an as-needed basis is the statutorily established local authority responsible for mental health, developmental, substance abuse and prevention services.
-The authority’s recruitment efforts, increase the number of qualified job applications received for vacant positions, perform nationwide services, and target qualified candidates.
-The contractor shall maximize authority visibility through marketing and advertising to enhance sourcing and recruitment for qualified candidates.
-The contractor must include methods to target relevant and appropriate job candidate sources, including sources that identify and reach passive candidates.
-The contractor must include using sources beyond public advertising and the existing pool of candidates on file with the authority and/or search firm.
-The contractor shall plan and utilize social media advertising and other technology-based methods to source candidates.
-The services shall also include providing job alerts/email blasts, targeted digital advertisement, online audio streaming, video/radio presence, and search engine optimization, based on industry strategy, to increase employment exposure for the authority:
•Recruitment strategy:
Innovative approaches: utilize creative and innovative methods to attract candidates,
Including but not limited to traditional channels.
Social media platforms: Leverage platforms such as, twitter, and others.
Job boards: Use popular job boards like indeed, etc.
Referral programs: encourage current employees to refer potential candidates.
Customization: Tailor the recruitment strategy based on the specific job opening, target
Audience, and hiring needs of the authority
•Advertising channels:
Google & web optimization: Optimize job postings for search engines to increase visibility.
Programmatic advertising: implement automated ad placements across various websites and apps.
Job boards: Post job openings on relevant job boards to reach a wider audience.
Events: Notify us of upcoming career fairs, industry events, and networking sessions.
Radio: Include both local and streaming radio advertising to reach diverse audiences.
Social media: Promote job opportunities and hiring events on social media platforms.
Email marketing: Send targeted emails to potential candidates to inform them about job
openings.
•Data collection and analytics:
Google analytics: implement and provide training on google analytics to track recruitment
metrics.
Data collection: Ensure compliant collection of data on candidate demographics and preferences to refine recruitment strategies.
•Geo-technologies and location-based advertising:
Geolocation data: Use geolocation data to target candidates in specific locations based on
business needs.
Customized ads: Tailor advertisements based on location, demographics, and target audience.
•Integration:
System integration: Ensure seamless integration with existing and future systems, such as our applicant tracking system (ats).
•Resume review and screening:
Efficient review: Efficiently review and assess incoming resumes.
ai Tools: Utilize ai tools for initial screening of candidates.
Automation: Implement automation features to simplify candidate follow-up processes.
•Compliant ai:
Compliance: Ensure compliance with applicable privacy and technology laws.
Ethical use: Use ai ethically and transparently to enhance, but not replace, human communications.
Media targeting:
Niche channels: Explore niche media channels relevant to the industry or specific roles.
Tailored messaging: Customize messaging for each media channel to maximize impact.
•Media schedule:
Continuous advertising: Develop a media schedule to ensure continuous advertising efforts.
Prepare media and marketing recommendations to align with the mission, vision, values and
organizational goals and objectives for hiring.
•Performance reporting:
Comprehensive reporting: provide comprehensive and customizable performance reports to
track the effectiveness of recruitment efforts.
•Advertisement creation:
Audio, visual & video ads: create appealing audio, visual, and video advertisements using brand-specific standards to attract new talent.
-Contract Period/Term: 2 years