Marketing and Public Relations Services

The Vendor is required to provide marketing and public relations services.
- Marketing Strategy and Execution
- Work closely with the County to develop a multi-year strategic direction including high level goals and objectives for the County marketing programs.
- The selected respondent will then develop, execute, and track results of the annual marketing plans to meet said goals and objectives.
Strategic documents and annual plans will reflect the differing needs of County business units and include:
• Develop a concrete social media strategy using tools like Facebook, Twitter, LinkedIn, and
Instagram;
• Create coordinated marketing campaigns (print, broadcast, digital, online, email, etc.) to include a written plan addressing objectives, audience/market description, strategies (to include increasing user-generated content), tactics, and budgets;
• Media planning & buying: media negotiations, client meetings, correspondence related to specific media plans/buys;
• Send a monthly Tourism newsletter to Spanish Peaks Country subscribers;
• Assist with current and future grant-driven Tourism projects to expand Country’s reach. - Public Relations
- Build messaging that can be used in various channels including earned media, social media, and paid traditional media to geo-target key audiences through relevant channels to drive awareness, create an emotional connection and educate on key actions.
- Messaging should drive interaction and build excitement through sharing relevant content and providing opportunities to interact with County and Spanish Peaks Country to include:
• Develop and pitch storylines and press releases, fact sheets, issue briefings, and industry highlights to the media.
• Develop and maintain targeted media lists (local, trade, and national).
• Support communication efforts (i.e., blog posts, monthly newsletters, etc.) as needed
- Content Creation
- Develop creative concepts and campaign elements.
- This includes producing written copy and custom graphics as well as managing the process of working with subcontractors as needed.
- Selected respondent will work with the County to bring approved materials to their final form. Creative materials may include but are not limited to:
• Print advertising
• Audio/video assets
• Digital graphics
• Signage
• Branded merchandise
- Website Maintenance and Updates
- Keep content on both Huerfano County websites updated and maintain the backend systems to insure minimal downtime, including:
• Keeping Event Calendars of both sites up to date as directed;
• Making updates to the Business Directory of the Spanish Peaks Country Website;
• Making posts or updating pages as requested;
• Ensure website security standards are met;
• Process and reply to directory submissions as necessary (e.g. Claim Your Business, Submit Your
Event, Visitor’s Guide Sign-ups)
- Contract Period/Term: 1 year