Tourism Marketing Contract Services

The vendor is required to provide tourism marketing services for central state from May to October 2025.
- The selected proponent will be responsible for executing marketing campaigns, managing influencer collaborations, working with tourism operators to develop marketable packages, and ensuring the region is well-represented across key promotional platforms, including tourism marketing channels.
- Include for services:
1. Marketing and content development:
• Develop and execute tourism marketing campaigns that drive visitation and increase awareness of central.
• Create compelling content, including blog posts, newsletters, and social media updates, to engage visitors and promote regional tourism.
• Work closely with tourism to ensure maximum visibility for central tourism experiences on their platforms.
• Identify new opportunities for destination marketing based on trends, visitor data, and industry best practices.
2. Influencer and media campaigns:
• Identify, recruit, and manage relationships with influencers, bloggers, and travel media to showcase the region.
• Plan and coordinate itineraries, partnerships, and promotional campaigns with influencers and content creators.
• Track and analyze the success of influencer campaigns, making data-driven adjustments for
maximum impact.
3. Industry engagement & product development:
• Work directly with tourism operators to develop market-ready packages and experiences that attract visitors.
• Provide guidance to businesses on leveraging marketing opportunities and enhancing their promotional efforts.
• Engage with industry stakeholders to ensure alignment with regional tourism priorities.
4. Digital marketing and analytics:
• Manage social media accounts, content marketing, and online advertising to maximize engagement.
• Monitor and report on marketing campaign performance, using analytics tools to measure effectiveness and adjust strategies.
• Maintain and update tourism-related website content to ensure accuracy and appeal.
5. Event and partnership support:
• Collaborate with regional and provincial partners to amplify marketing reach and effectiveness.