Tourism Promotion Services

The Vendor is required to provide tourism promotion services for organizations to serve as its destination management and marketing organization (DMMO).
- DMMO will serve as a strategic thought partner to the city planning for the future of tourism, ensuring city remains competitive, and aligning destination goals with community values and capacity.
- Requirement
- DMMO will be responsible for services across five interconnected pillars:
•    Destination management
o    Develop and steward a compelling destination brand.
o    Execute multi-channel marketing campaigns.
o    Generate engaging content for digital and print mediums.
o    Build and execute public and media relations strategies.
o    Use data to guide audience targeting and strategy.
o    Ensure springs has a diverse marketing plan to attract a diverse set of visitors.
•    Destination development
o    Lead tourism planning aligned with broader city goals.
o    Support new product development and experience innovation.
o    Promote geographic and seasonal dispersion of visitors.
o    Coordinate with the city on infrastructure projects and improvements.
•    Destination management
o    Manage and report on tourism data and analytics, including creation and maintenance of a dynamic public facing dashboard.
o    Collaborate with agencies, businesses and stakeholders citywide.
o    Develop communication tools for tourism stakeholders to amplify information dissemination and ensure wider educational opportunities.
o    Create emergency communication protocols specific to visitors.
o    Integrate technology that improves destination visitation and spend.
o    Propose innovative funding solutions to improve the long-term health of springs.
•    Destination stewardship
o    Engage residents regularly for input and accountability.
o    Promote responsible recreation and sustainable tourism.
o    Monitor and mitigate tourism impacts on housing, environment, and public services and infrastructure.
o    Include underrepresented communities and small businesses in tourism initiatives.
o    Partner with organizations to support workforce education and development in the tourism and service economy.
o    Coordinate with other visitor management agencies.
•    Tourism revenue and financial management
o    Steward lodging tax funds for the betterment of the city and residents.
o    Seek to increase funding sources.
o    Link budgets to measurable outcomes, KPIs and benefits to the city and residents.
o    Provide quarterly financial and performance reporting.
- Budget: $1 million

- Virtual Pre-Proposal Meeting Date: August 5, 2025
- Questions/Inquires Deadline: August 18, 2025