Marketing and Recruiting Services

The vendor is required to provide strategic marketing and recruitment plan to recruit students and industry partners for the accelerated training in defense manufacturing (ATDM) program.
- Marketing strategy that utilizes, in order of importance and expertise: 
•    Digital marketing, social media, graphics and design, and public relations that will increase visibility, as well as ongoing monitoring and analytics for media relations and other public-facing efforts that interface with the content strategy and schedule for social media and the website.
•    This includes monthly reports of resulting media hits and performance metrics to gauge success of the plan.
•    The offeror should include a detailed marketing plan for the month of October 2025 in addition to their overall plan and proposal – including the areas listed below and according to those budget allocations.
•    The primary goal and larger investment will be to focus on student recruitment with a secondary goal of industry partner engagement (for sponsoring students, hiring graduates, collaborating on curriculum, etc.).
•    Professional marketing and media and communication firm to oversee this entire plan.
- The percentage of work expected is:
•    Digital marketing management and reporting: 40%
•    Social media development, management and reporting: 30%
•    Design and graphic services: 20%
•    Public relations, editorial and media strategy and reporting: 10%
- Collaboration: 
•    The program will be managed by the assistant director, manufacturing advancement marketing and communications.
•    The offeror will collaborate on the planning and execution of the strategic marketing plan and will spearhead the creative process and services for production of requested assets such as photography, videos, promotional materials and other marketing collateral, and related aspects.
- Expectations for collaboration: 
•    Throughout the process, the offeror will work closely with the assistant director, manufacturing advancement marketing and communications, who will be available to meet regularly in person or via conference and virtual meetings. 
•    The offeror is expected to travel onsite for in-person, quarterly meetings with ATDM staff at the location.
- Strategic marketing and recruitment plan: 
•    Provide expertise in executing a strategic marketing plan. 
•    The plan will identify marketing strategies that will provide the highest probability of success in recruiting students in the targeted sectors as well as the multimedia materials and events that may be most effective in successfully marketing the ATDM program.
- This plan will include a timeline of implementation for various aspects of the plan. 
- Working in collaboration with the assistant director, manufacturing advancement marketing and communications, the offeror will develop the marketing and recruitment plan and once implemented, provide suggested modifications, based on evaluation and assessment, validation, and execution through the remaining deliverables period.
- Video and photography:
•    If the strategic plan identifies the need, the offeror should have the expertise to shoot high-quality photography and video and create usable assets promoting ATDM to potential students and industry partners. 
•    The offeror will be provided access to existing b-roll and the program’s photography library to aid in efficiency, as applicable. 
•    If executed, the offeror will provide all b-roll, raw footage and raw photography to agency at the conclusion of production, along with all final versions of videos – all of which shall be the property of agency
- Final deliverables deadline:
•    Deliverables that must be completed prior to the contract’s deliverable date will include, but not necessarily be limited to: (i) development of a strategic marketing and recruitment plan for students and industry partners; and (ii) all other marketing and recruiting materials required under the contract, all as detailed herein and in the resulting contract.
•    The offeror should be prepared to submit their marketing and recruitment strategy for the month of October 2025, with timeline and allocation of budget, by September 2, 2025.
•    After contract award, the marketing and recruitment strategy for the month of November 2025, with timeline, creative concept and allocation of budget, will be due by October 17, 2025.
•    The entire marketing and recruitment strategy for October 1, 2025-june 30, 2026, with timeline, creative concept and allocation of budget, should be submitted by November 3, 2025.
- Responsibilities – video and photograph
•    Obtaining all necessary releases and permits for location, shooting, and talent and providing copies of those releases to agency. 
•    Securing all acting and voice talent.
•    Producing, editing, and delivering the final approved production and all related b-roll and raw footage. 
•    Agency shall have final approval for all locations, talent, props, wardrobe, effect, production, and editing. 
•    The offeror shall abide by all copyright, trademark, and other federal laws and the laws of the commonwealth and shall be responsible for attaining all rights to any third-party copyrighted material used in the production of any printed, video, or web-based content.
- The initial award for this proposal will be for October 1, 2025-june 30, 2026. 
- The offeror should be prepared to submit their marketing and recruitment strategy for the month of October 2025, with timeline and allocation of budget, by September 2, 2025.
- after contract award, the marketing and recruitment strategy for the month of November 2025, with timeline, creative concept and allocation of budget, will be due by October 17, 2025.
- The entire marketing and recruitment strategy for October 1, 2025-june 30, 2026, with timeline, creative concept and allocation of budget, should be submitted by November 3, 2025.

- Contract Period/Term: 1 year
- A Voluntary Pre-Proposal Conference Call Date: August 18, 2025