Tourism Advertising Services

The Vendor is required to provide advertising agency is to promote county through defined advertising campaigns and marketing strategies with the approval of the tourism director.
- A strategic marketing partner to develop a comprehensive tourism marketing plan that leverages the county’s strengths as a premier outdoor destination rooted in sustainable tourism practices.
- The plan should highlight the county’s natural assets—its trails, mountains, waterways, and parks—while also elevating its growing reputation as a hub for arts, culture, and creative experiences.
- Develop a comprehensive marketing plan that identifies proven, innovative strategies and tactics for maximizing brand value, visibility, and visitation to county. 
- Must include a robust advertising and content distribution strategy across digital, social, and traditional platforms. 
- Areas of interest include, but are not limited to:
- Core Strategy Components
•    Deliver a compelling, measurable marketing strategy aligned with stated goals, which may include the following:
•    Develop an integrated multi-media marketing plan spanning paid, earned, and owned channels.
•    Utilize advanced audience segmentation and customer journey mapping to target high-value visitor markets.
•    Include specific strategies for targeting both domestic and international leisure travelers.
•    Incorporate seasonally adaptive campaigns tied to real-time consumer travel intent.
- Advertising and Content Execution
•    Create and place performance-optimized advertisements across:
•    Digital platforms (display, search, programmatic, retargeting).
•    Social platforms (Meta, Instagram, YouTube, threads, Pinterest, LinkedIn).
•    Traditional channels (print, radio, transit, broadcast where applicable).
•    Develop and distribute short-form video content across key platforms (Instagram reels, YouTube
•    Shorts).
•    Implement influencer and creator partnerships focused on high-engagement storytelling.
•    Optimize paid search engine (SEO/SEM) and pay per click campaigns, including retargeting strategies.
•    Recommend programmatic advertising tools with geofencing and interest-based targeting.
•    Produce branded content in collaboration with travel publications and content studios.
•    Develop a dynamic content calendar and manage all newsletter and e-blast campaigns.
•    Design visitor brochures, maps, and guides as needed, with recommendations for distribution.
- Data, Analytics, and Reporting
•    Leverage real-time analytics tools to assess campaign effectiveness and recommend adjustments.
•    Use mobile location data and tourism intelligence platforms to analyze visitor behavior, dwell time, and point of origin.
•    Recommend KPIS and attribution models for campaign measurement.
•    Submit monthly and quarterly performance reports including ROAS (return on ad spend) and engagement metrics.
- Branding, Messaging, and Audience Development
•    Review and assess current marketing, branding, and messaging practices.
•    Develop a refreshed brand narrative as needed.
•    Design and maintain a tourism-focused media kit with updated audience profiles, visual assets, and talking points.
•    Include strategies for multicultural and inclusive marketing practices.
- Website & Digital Experience
•    Provide support for web design, content development, maintenance, and usability enhancements.
•    Ensure SEO best practices and structured data markup for improved visibility.
•    Integrate event calendar tools, trip planning features, and immersive content (e.g., 360° videos, VRready content).
•    Advise on and coordinate with providers of AI services such as MindTrip.
•    Ensure county tourism has full access to redesign capabilities and receives content in native editable formats (WordPress, html, adobe creative suite, etc.).
•    Mobile-first design and accessibility compliance (ADA/WCAG 2.1) are essential.
- The Advertising Agency or Agencies to be selected must be proficient in all types of proposed media, such as TV, radio, print, social media, etc.
- Perform all aspects of graphic design from development to the final copies used in advertisements and brochures.
- Manage and execute an annual photoshoot.
- Budget: $500,000 and $600,000.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: August 26, 2025