Comprehensive Marketing Services

The Vendor is required to provide a full-service marketing partner to lead a comprehensive communications and advertising initiative.
- Phase I – Six-Month Intensive Marketing Campaign
•    September 2025 – March 2026
•    Budget: $350,000 solution and $500,000 solution
- Phase II – Year-Round Digital Media Buying
•    Initial Term:
•    March 2026– June 30, 2027, $150,000 (available budget)
- A skilled partner who can communicate and amplify the authentic, strategic transformation already in motion.
- Strategic Campaign Development
•    Lead the amplification of an integrated campaign built from district existing messaging, brand standards, and active storytelling initiatives.
•    Adapt and scale current campaign themes, rather than creating an entirely new brand identity
•    Collaborate closely with the district engagement team to ensure all concepts, messaging, and creative outputs align with district strategy and voice.
•    Develop messaging and branding scalable across initiatives and platforms.
•    Each wave should include refreshed creative assets and coordinated pushes across digital, social, and traditional channels, tied to strategy sessions with the engagement team. 
•    Vendors are encouraged to propose additional frequency or layering of content but must meet the baseline expectation of monthly high-visibility campaign hits.
- Content Production and Creative Services
o    Produce original content for campaign deployment, integrating with existing campaign assets where possible:
o    Short-form and long-form video
o    Photography
o    Copywriting and storytelling
o    Motion graphics and animations
o    Traditional marketing materials (print, OOH, mailers, etc.)
o    Adhere to district brand and messaging guidelines.
- Media Planning and Placement
•    Media planning and execution across:
o    Paid digital: Meta, Google, YouTube, OTT/CTV, programmatic
o    Traditional: Radio, print, broadcast, out-of-home
•    Budget allocation strategy, flighting plans, audience targeting, and platform recommendations.
•    Ensure transparency in performance and costs.
- Social Media Strategy and Execution
•    Organic and paid social content strategy aligned with existing campaign assets.
•    Scheduling, publishing, monitoring, and engagement.
•    Performance reporting by platform.
- Community and Internal Engagement Support
•    Materials and promotion for events
•    School-based campaign support coordinated with the district Engagement team.
•    Partnerships with community leaders, businesses, and higher Ed.
- Performance Reporting and Optimization
•    Monthly analytics dashboards.
•    Reporting on impressions, engagement, conversions, and ROI.
•    Quarterly formal way-point reviews of the strategy and a final impact report connecting campaign activities to measurable district KPIs, including enrollment inquiries, website traffic, digital engagement, and sentiment tracking.
- Optional Value-Add Services
•    Email marketing.
•    Search Engine Optimization (SEO).
•    Google Business Profile management.
•    Copyright for ad messaging and text message links.

- Contract Period/Term: 2 years
- Mandatory Pre-Proposal Conference Date: September 3, 2025