High Level Tourism Development Strategy Plan Services

The vendor is required to provide high level tourism development strategy plan services for include:
•    Analysis of current context
•    Community and stakeholder engagement 
•    Gap analysis and opportunity identification
•    Draft tourism development strategy
•    Public consultation and feedback
•    Final reports and deliverables
1. Analysis of current context
•    Review the following plans as they relate to tourism and development opportunities:
o    Town of high-level municipal development plan
o    2013 tourism development strategy
o    Residential, commercial and industrial needs assessment
o    Town of high-level branding guidelines 
•    Meet with town administration to gather input on current tourism opportunities.
•    Analyze the existing tourism development strategy and available data.
•    Examine regional and national industry trends relevant to high level.
2. Community and stakeholder engagement
•    Develop and execute an engagement strategy (including elements relevant to task five)
•    Conduct virtual targeted stakeholder meetings or surveys with:
o    Town council
o    Municipal staff
•    Conduct one (1) virtual public survey.
•    Compile and submit an engagement summary report
3. Gap analysis and opportunity identification
•    Based on the findings from tasks one and two, identify gaps in current 2013 tourism strategy
•    Highlight opportunities that align with:
o    The town’s municipal development plan
o    Market conditions and regional trends
4. Draft tourism development strategy plan
•    Prepare a draft tourism development strategy that includes strategic goals and corresponding strategic recommendations.
•    Present draft tourism development strategy to council 
•    Ensure recommendations support improvements in policy planning for:
o    Updates to the municipal development plan (MDP)
o    The development of an area structure plan (asp) for the annexed area
5. Public consultation and feedback
•    Prepare presentation boards with the following information at minimum:
o    Overview of the project
o    Summary of findings from previous tasks
o    Draft strategic goals and recommendations 
•    Have 1-2 team members jointly host a public in-person information session with 1-2 town staff at town hall.
•    Create and deliver a virtual survey of the information presented at the session for those who were unable to attend. 
•    Produce an engagement summary report.
6. Final reports and deliverables
•    Compile findings into a final report that includes:
o    Summary of tourism industry context and trends
o    Vision and guiding principles
o    Gaps and opportunities assessment
o    Stakeholder engagement summaries
o    Strategic goals and associated recommendations.

- Questions/Inquires Deadline: October 21, 2025