Marketing Agency Services

The vendor is required to provide marketing agency services for support marketing, communications and digital presence and strategy, the successful respondent shall deliver services to strategize, develop, implement and evaluate integrated brand programs and associated marketing campaigns using mass and direct response advertising, sales promotions, experiential marketing and support earned media (public relations) to support agency business.
- Account management and administration
•    Account management is required for all promotional and advertising campaigns across paid, owned and earned touchpoints. 
•    Services are required throughout a campaign that may include strategy, design, development, deployment and measurement and maintenance phases for brand, acquisition, engagement and retention campaigns. 
•    Provide media planning, buying, trafficking and measurement on performance.
•    For some campaigns and promotions, there may be some services that will be managed by the agency other vendors where collaboration with the contractor is critical.
•    The successful respondent shall be engaged on a per campaign basis using the successful respondent’s campaign briefing documents.
•    Management of the day-to-day administration of the contracted work related to the requirements of the contract shall be the responsibility of the successful respondent; however, the agency will review and approve all elements of the work.
•    ongoing activities associated with administration, strategy, creative services, vendor management and contract administration on behalf of winner's edge that include but are not limited to:
o    Timely updates and facilitation of bi-weekly client status meetings;
o    High-level quoting on campaign renewals and anticipated projects; 
o    Financial management including time tracking, project billing and budget control reports;
o    Agency campaign post-mortems (look back, look forwards);
o    Ad hoc requests not covered under a pre-existing estimate;
o    Monitoring industry trends relating to the lottery and gaming and entertainment categories;
o    Consulting with company stakeholders and third-party vendors, as required;
o    Review and evaluation of existing contracts with third-party and other vendors as necessary;
o    Facilitate internal approvals to ensure legal, financial and insurance processes are adhered to;
o    Administrative services including vendor management, contract administration, invoice processing and billing; and
o    Correspondence between external vendors, clients, and internal teams as required.
- Brand development
•    Develop new or build upon existing agency brand strategies and creating a unique name, logo, and symbol to differentiate a business or product from others in the market. 
•    Develop or update brand platforms as required.
•    Develop strategies to strengthen the agency corporate and sub brands and solidify them under one umbrella. 
•    Branding may be used to increase awareness, build trust, build customer loyalty, convey value, set expectations or set the tone for agency culture.
- Campaigns, promotions and program development support
•    Strategize, develop, execute, traffic and measure b2b and b2c campaigns and promotions using paid and earned media, in a variety of channels to support business and communications objectives; and
•    Support the development of marketing communication materials as required e.g., user guides.
- Digital development and support
•    Prototyping, front and back-end development and testing SEO, API development, integration and ongoing site support, hosting and maintenance, as well as member portal establishment, and its ongoing development including online enrolment;
•    providing ongoing maintenance and content updates to outlined below are Examples of task types that may be required:
o    Monthly content calendar creation to support pre-planning updates.
o    Breakdown of monthly web update workflow:
1.    Offers landing page - monthly offers 
2.    Tasks include but are not limited to copy writing, project management, digital design, front end web development, QA testing, UAT
3.    contest landing page - contest of the month x monthly winner’s update. 
4.    Taks include but are not limited to copy writing, project management, digital design, front end web development, QA testing, UAT.
•    Ad hoc requests. 
•    Types of ad hoc requests may include but are not limited to:
o    Press releases;
o    FAQ updates;
o    Legal notices;
o    Grammatical errors on site;
o    Social media contest terms and conditions page build;
o    Social media contest landing page tracking;
o    Casino information update; and
o    Navigation issues on portal managed by third party
- Media management 
•    Planning, buying, trafficking and evaluation in new, traditional and digital channels; 
•    Buy mail lists as required; and
•    Channels to market
•    Mass advertising (traditional and digital);
•    Onsite 4-walls (in casino) marketing;
•    Online agency owned websites; social media support and strategy; and
•    Earned media and public relations.
- Reporting and tracking
•    Provide advertising key performance indicators (KPIS) for both mass and direct marketing activities;
•    Provide analysis based on campaign performance and insights and provide a report back for each campaign or promotion;
•    Track performance and response rates (standard KPIs for all media and comparing to industry benchmarks). e.g., digital performance may include emails, texts, and social media.;
•    Collect data across all touchpoints to aggregate into reports that ensure all creative and media communications are optimized during the campaign when possible; and 
•    Assess performance post-campaign and apply insights for future campaigns.
- Design, development, and delivery of a direct marketing campaign 
•    Design layout for print mailers;
•    Design layout for generic address handout versions;
•    Design layout for email templates;
•    Copy writing, editing and proofing;
•    File preparation and delivery of approved print materials;
•    Digital and traditional direct marketing;
•    Digital development based on approved design layout and corresponding QA;
•    Deployment of digital (text and email);
•    External and client testing prior to email deployment;
•    Delivery of final html files for client deployment;
•    Support services including project management and account services for project facilitation;
•    Mail shop services (as required);
•    Services to support the text and email communications; and
•    Data mining (if required) and data support ensuring 100% aligned to country privacy guidelines.

- Questions/Inquires Deadline: October 14, 2025