Full Funnel Marketing Agency Services

The Vendor is required to provide full-service marketing agencies.
- Our goal is to engage an integrated, accountable partner that can own and deliver across the full marketing funnel - from brand development, awareness, community building, and engagement - all the way to donor acquisition and conversion.
- This Marketing Agency will serve as our primary marketing partner, responsible for strategy, execution, measurement, and optimization. 
- The agency will move people from awareness → engagement → first gift → continued giving.
- Strategic Context and Objectives
•    Increase brand perception, trust, clarity.
•    Grow our base of supporters (email, social, volunteers, event attendees).
•    Acquire new donors, at different points of entry, with efficient cost per acquisition (CPA).
•    Improve retention, upgrade, and lifetime value metrics.
•    Strengthen supporter journeys, conversion paths, and attribution.
•    Innovate in experiential, influencer, and community-driven activations.
•    Maintain highest performing marketing mix of programs, activations and channels
- Services included:
•    Brand Strategy and Creative or Messaging
•    Funnel Strategy and Journey Mapping
•    Paid Media Strategy and Execution
•    Organic and Owned Channels Integration
•    Supporter and Lead Generation Programs
•    Donor Acquisition and Conversion Programs
•    Experiential and Event Marketing
•    Influencer or Ambassador Marketing
•    Reporting, Analytics and Optimization
•    Governance and Collaboration
•    Website and landing page development

- Contract Period/Term: 2–3 years
- Questions/Inquires Deadline: October 24, 2025