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A government agency in Ontario issued “Full Funnel Marketing Agency Services” (RFP). Solicitation MKTG-1040 closed on October 31, 2025. Eligibility: Only for Canada Organization.
The Vendor is required to provide full-service marketing agencies.
- Our goal is to engage an integrated, accountable partner that can own and deliver across the full marketing funnel - from brand development, awareness, community building, and engagement - all the way to donor acquisition and conversion.
- This Marketing Agency will serve as our primary marketing partner, responsible for strategy, execution, measurement, and optimization.
- The agency will move people from awareness → engagement → first gift → continued giving.
- Strategic Context and Objectives
• Increase brand perception, trust, clarity.
• Grow our base of supporters (email, social, volunteers, event attendees).
• Acquire new donors, at different points of entry, with efficient cost per acquisition (CPA).
• Improve retention, upgrade, and lifetime value metrics.
• Strengthen supporter journeys, conversion paths, and attribution.
• Innovate in experiential, influencer, and community-driven activations.
• Maintain highest performing marketing mix of programs, activations and channels
- Services included:
• Brand Strategy and Creative or Messaging
• Funnel Strategy and Journey Mapping
• Paid Media Strategy and Execution
• Organic and Owned Channels Integration
• Supporter and Lead Generation Programs
• Donor Acquisition and Conversion Programs
• Experiential and Event Marketing
• Influencer or Ambassador Marketing
• Reporting, Analytics and Optimization
• Governance and Collaboration
• Website and landing page development
- Contract Period/Term: 2–3 years
- Questions/Inquires Deadline: October 24, 2025
Ask any question about the RFP and its amendments. Instantly surface schedules, deliverables, compliance items, evaluation criteria, and budget details with 100% source-backed answers.
Quick answers about deadlines, eligibility and submission for this solicitation.
No. This opportunity (MKTG-1040) closed on October 31, 2025. See similar open RFPs below.
A government agency in Ontario. The buyer's contact and submission details are in the solicitation documents.
Only for Canada Organization.
Contract term: 2–3 years.
Questions and inquiries must be submitted by October 24, 2025.
Yes. After purchase, with a subscription or during a free trial, the RFPPlanet AI Assistant answers questions sourced from this RFP’s documents, such as requirements, evaluation criteria and key dates.
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