Enrollment Marketing and Communication Centralization Services

The vendor is required to provide centralized admission, marketing, and communication systemwide. what had once been independent functions and staffing based on campus, credential, or modality are now combined within central, system-wide enrollment and marketing divisions.
- Engage an experienced, strategic, and neutral external partner with deep expertise in higher education to support the university in developing and implementing a system-wide approach to enrollment marketing and communication.
•    Assess current marketing and communication efforts across all campuses and credential types. 
•    Identify redundancies, gaps, inefficiencies, and governance challenges.
•    Develop a unified strategy that aligns with institutional priorities and market demands. 
•    Recommend data structures, tools, and staffing models for effective execution. 
•    Recommend technologies, strategies, and resources for audience segmentation and hyper personalization. 
•    Guide integration and restructure of admission websites and pages from multiple campuses to serve and optimize the user experience for all student types and campuses.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: October 29, 2025