Communications Management and Community Outreach Services

The Vendor is required to provide on-call communications management and community outreach services for the airport
- Organization of public relations messaging to control the content, messaging and timing of the messaging.
- Reporting on measures of strategy success and opportunities for improvement in all media.
- Working closely with the executive management in developing concept and creative materials for promoting Airport programs and services to the local community and aviation community (newsletters, social media, events, public meetings and etcetera).
- Identification, production and placement/insertion/distribution of a wide range of marketing collateral products and graphic design in a variety of media.
- Identification, coordination and development of community partnership programs that would enhance the Airport’s stature and visibility as a good member of the community.
- Coordination and production of various aviation, technical, and marketing award submissions.
- Development and dissemination of blog posts and articles, white papers, press releases, newsletters and social media and digital content.
- Collaborating with the Cape Cod Chamber to have them also post airport content on their social media platform, share mutually beneficial initiatives and partner on events to increase awareness of the airport.
- Development of case studies and market surveys.
- Digital and social media planning, development, monitoring, scheduling, scripting and maintenance.
- Public relations outreach including, speeches, presentations, media interviews, community and stakeholder relations, reputation management, Airport branding, sponsorship and event management, and trade show support.
- Media and industry analyst relations - media / industry analyst development, corporate message creation, refinement and placement, news outreach and management, influencer / partner relations, advertising/media buying.
- Track and respond to stories in the media that might benefit from a response from the Airport.
- Website design updates, maintenance, content and script development and posting, and Search Engine Optimization (SEO).
- Analytics in support of traffic to website pages and social media, blogs and other hosted digital media with benchmarks and recommendations for optimizing relevant pages with content or SEO to drive traffic to desired content.
- Special events and promotions planning, coordination and event management.
- Developing, printing and/or mailing collateral pieces such as videos, newsletters, handouts or postcards.