Videography Services

The Vendor is required to provide video production or videography services to support institutional marketing, communications, and recruitment efforts.
- Large scale projects:
1. Orientation video production
• Production of orientation videos to support the successful onboarding of new students.
• Each two minute video will include on-camera interviews and presentations, b-roll footage, and graphics.
• Responsible for both on-location filming and post-production editing to create content that will be shown to students during orientation.
• The college anticipates four (4) videos that include:
o Welcome from leadership
o Student rights and responsibilities
o Academic resources
o Student engagement and student support services
2. Program tour video production
• Production of one (1) program video that is a tour of the program and facility.
• The video will feature a “tour guide” who walks through the facility, highlighting key aspects about the program.
• It will also include b-roll footage shot at the same time, capturing students and faculty interacting so it simulates a day in the life of a student.
- Small scale projects
1. Event recap video
• Production of event recap videos to support institutional marketing, communications, and recruitment efforts.
• Responsible for both on-location filming and postproduction editing to create engaging, fast-turnaround content optimized for social media distribution.
• The college anticipates up to four (4) event recap videos within the contract term.
• Events may include, but are not limited to:
o Flock to the block (fall)
o Go Texan day (fall)
o Spring fling (spring)
o Ravens baseball tailgate and game day (spring)
o Mind trekkers: adventures in stem (spring)
• Final event selection and quantity will be determined based on institutional needs.
• Videos should highlight key moments, audience engagement, and overall event atmosphere while aligning with institutional brand standards.
• Content should be structured for short-form, high-impact viewing across digital platform.
• Each video shall be delivered in multiple aspect ratios to support cross-platform use, including:
o 16:9 (horizontal)
o 9:16 (vertical)
o 4:3
o 1:1 (square).